1 INTRODUCTION TO CRITICAL READINGS:MEDIA AND GENDER&Cynthia Carter and Linda Steiner

2 MAPPING THE CONTESTED TERRAIN OF MEDIA AND GENDER RESEARCH&Cynthia Carter and Linda Steiner

PART Ⅰ TEXTS IN CONTEXT

3 FROM MRS HAPPYMAN TO KISSING CHAPS GOODBYE:ADVERTISING RECONSTRUCTS FEMININITY&Myra Macdonald

4 THE POLITICS OF THE SMILE:'SOFT NEWS'AND THE SEXUALIZATION OF THE POPULAR PRESS&Patricia Holland

5 MURDER,GENDER AND THE MEDIA:SEXUALIZING POLITICS AND VIOLENCE&Saraswati Sunindyo

ⅵ CRITICAL READINGS:MEDIA AND GENDER

6 OLD STRATEGIES FOR NEW TEXTS:HOW AMERICAN TELEVISION IS CREATING AND TREATING LESBIAN CHARACTERS&Marguerite Moritz

7 PRETTY TOUGH:THE CULT OF FEMININITY IN WOMEN'S MAGAZINES&Sherrie A.Inness

PART Ⅱ (RE)PRODUCING GENDER

8 THE IMPACT OF MONITORING MEDIA IMAGES OF WOMEN&Margaret Gallagher

9 THE GREAT ROCK AND ROLL SWINDLE:THE REPRESENTATION OF WOMEN IN THE BRITISH ROCK MUSIC PRESS&Helen Davies

10 LOSING FEAR:VIDEO AND RADIO PRODUCTIONS OF NATIVE AYMARA WOMEN&Carmen Ruíz

11 THE COMMERCIALIZATION OF MASCULINITIES:FROM THE'NEW MAN'TO THE'NEW LAD'&John Beynon

12 WOMEN AND THE INTERNET:THE NATURAL HISTORY OF A RESEARCH PROJECT&Anne Scott,Lesley Semmens and Lynette Willoughby 21

PART Ⅲ AUDIENCES AND IDENTITIES

13 KNOWING PORNOGRAPHY&Robert Jensen

14 SAPPHIRES,SPITFIRES,SLUTS AND SUPERBITCHES:AFRAMERICANS AND LATINAS IN CONTEMPORARY HOLLYWOOD FILM&Elizabeth Hadley Freydberg

15 WOMEN AND SOAP OPERA:RESISTIVE READINGS&Mary Ellen Brown

16 FREUD VS.WOMEN:THE POPULARIZATION OF THERAPY ON DAYTIME TALK SHOWS&Jane Shattuc

17 WHAT GIRLS WANT:THE INTERSECTIONS OF LEISURE AND POWER IN FEMALE COMPUTER GAME PLAY&Heatber Gilmour

GLOSSARY

MEDIA AND GENDER VIDEO RESOURCES

INDEX