Unit 1 Cultural Differences

Text A Understanding Cultural Differences in Business

Text B How Can Cultural Differences Affect Business Communication?

Text C The Differences Between Chinese and Western Culture

Writing Letter of Apology

Unit 2 Appointments

Text A Effective Appointment Setting Techniques

Text B Canceling an Appointment

Text C Top Tips for Appointment Setting

Writing Letter of Making Engagement

Unit 3 Business Visiting

Text A How to Prepare for a Business Trip

Text B Business Etiquette Tips for International Travel

Text C How to Behave on International Business Trips

Writing Letter of Request

Unit 4 Effective Business Communication

Text A Improving Business Communication Skills

Text B Successful Business Communication:It Starts at the Beginning

Text C 9 Secrets of Effective Business Communication

Writing Letter of Complaint

Unit 5 Intercultural Etiquette

Text A Intercultural Business Etiquette

Text B Global Etiquette Dos and Don'ts

Text C What Is Intercultural Etiquette?

Writing Letter of Inquiries

Unit 6 Travel and Tourism

Text A Tips for Holiday Travel

Text B Five Tips for Holiday Air Travel

Text C How to Truly Relax While Traveling

Writing Letter of Introduction and Recommendation

Unit 7 International Trade

Text A Benefits of International Trade

Text B The Global Economy Is Counting on a U.S./Europe Trade Deal

Text C The Apple/Samsung Trade Dispute Can't Be Solved by Trade Policy

Writing Letter of Reservation

Unit 8 Entertaining

Text A How to Entertain Business Clients When They Are in Town

Text B Google and YouTube Plot to Conquer TV and Music Business

Text C Successful Entertaining in China

Writing Letter of Application

Appendix Ⅰ Background,Language Points and Translation

Appendix Ⅱ Keys to the Exercises

Appendix Ⅲ Glossary