Chapter1 Outline of Western Culture and Etiuette西方文化礼仪概述

Intensive Reading

1.1 The Conception of West

1.2 What Is Culture？

1.3 The Cultural Logic of Westerners

1.4 What Is Etiquette？

Vocabulary

Exercises

Situational Dialogues

Supplementary Reading

Chapter 2Etiquette of Greetings见面礼仪

Intensive Reading

2.1 Forms of Address

2.2 Ways of Daily Greetings

2.3 Courtesy of Introduction

2.4 Ways of Saying Goodbye

2.5 Handshaking， Social Kissing and Hugging

Vocabulary

Exercises

Situational Dialogues

Supplementary Reading

Chapter3 Etiquette of Interpersonal Communication人际交往礼仪

Intensive Reading

3.1 Ladies First

3.2 Paying a Visit

3.3 Giving and Receiving Gifts

3.4 Phone Calling Etiquette

3.5 Four Dynamic Terms of Courtesy

Vocabulary

Exercises

Situational Dialogues

Supplementary Reading

Chapter4 Etiquette of Practical Writings文书礼仪

Intensive Reading

4.1 Invitations

4.2 Letters

4.3 Thank-you Note

4.4 Email and Fax Etiquette

Vocabulary

Exercises

Situational Dialogues

Supplementary Reading

Chapter5 Etiquette of Behavior in Public Places公共场所行为礼仪

Intensive Reading

5.1 Personal Space

5.2 The Use of Cell Phones in Public

5.3 At Concerts

5.4 Riding Public Transportation and Cars

5.5 Tipping

Vocabulary

Exercises

Situational Dialogues

Supplementary Reading

Chapter6 Dining Etiquette餐饮礼仪

Intensive Reading

6.1 The Table Setting

6.2 Western Cuisine

6.3 Napkin Etiquette

6.4 Table Manners

6.5 Seating Arrangements

6.6 Going Dutch

Vocabulary

Exercises

Situational Dialogues

Supplementary Reading

Chapter7 Dressing Etiquette着装礼仪

Intensive Reading

7.1 Formal Wear

7.2 Business Attire

7.3 Business Casual

7.4 Causal Wear

Vocabulary

Exercises

Situational Dialogues

Supplementary Reading

Chapter8 Wedding Etiquette婚俗礼仪

Intensive Reading

8.1 Before the Wedding

8.2 At the Wedding

8.3 Wedding Gift Etiquette

Vocabulary

Exercises

Situational Dialogues

Supplementary Reading

Chapter9 Funeral Etiquette丧葬礼仪

Intensive Reading

9.1 Funeral Customs and Etiquette

9.2 Memorial and Burial Service

9.3 Other Means to Express Sympathy

Vocabulary

Exercises

Situational Dialogues

Supplementary Reading

Chapter10 Business Etiquette商务礼仪

Intensive Reading

10.1 Business Visiting

10.2 Business Meals and Gift Giving

10.3 Formal Business Meetings

10.4 Offiice Etiquette

10.5 Job Interview Etiquette

Vocabulary

Exercises

Situational Dialogues

Supplementary Reading

Chapter11 Taboos in Western Culture and Etiquette禁忌礼仪

Intensive Reading

11.1 Taboo Food and Drink

11.2 Taboo Numbers

11.3 Taboo Colors

11.4 Verbal Taboo

Vocabulary

Exercises

Situational Dialogues

Supplementary Reading

Chapter12 Etiquette of Body Language体态礼仪

Intensive Reading

12.1 The Power of the Palm

12.2 An Analysis of the Handshake

12.3 Arm and Leg Signals

12.4 Eye Contact

12.5 Single Hand Gestures

Vocabulary

Exercises

Situational Dialogues

Supplementary Reading

Keys to Exercises

Bibliography