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《BtoC电子商务开发 影印版》_美国Microsoft公司著_13644357_7900629661

【书名】:《BtoC电子商务开发 影印版》
【作者】:美国Microsoft公司著
【出版社】:北京:北京大学出版社
【时间】:2000
【页数】:394
【ISBN】:7900629661
【SS码】:13644357

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内容简介

Chapter 1:Understanding Electronic Commerce

Overview of E-Commerce

Tour of a Sample Site

Practice:Visiting the Sample Site

Introduction to Commerce Server

Review Questions

Chapter 2:Building a Site

Creating a Site Foundation

Practice:Using the Site Foundation Wizard

Creating a Site

Practice:Creating and Testing a Site

Working with the Server Administration Pages

Lab 2:Creating a New Commerce Server Site

Review Questions

Chapter 3:Enhancing the Product Catalog

Introducing Commerce Server Objects

Modifying Wizard-Generated Catalog Pages

Adding Product Search Capability

Practice:Implementing Search by Various Parameters

Implementing Cross-Sell

Lab 3:Customizing Product Catalog Pages

Review Questions

Chapter 4:Managing a Shopping Cart

Managing a Shopping Session

Adding Items to a Shopping Cart

Displaying,Updating,and Removing Items

Implementing Price Promotions

Practice:Implementing Price Promotions

Implementing Upsell

Lab 4:Implementing Upsell

Review Questions

Chapter 5:Processing Orders

Understanding Order Processing

Running the Order Processing Pipeline(OPP)

Understanding the Plan Pipeline

Review Questions

Chapter 6:Checking Out

Capturing Shopper Information

Practice:Customizing the Shipping Page

Computing Order Value

Adding a Scriptor Component

Lab 6:Adding a Scriptor Component

Review Questions

Chapter 7:Completing the Purchase Process

Understanding Purchase

Executing the Purchase OPP

Tracking an Order

Securing Business Transactions

Lab 7:Tracking Order Status

Review Questions

Chapter 8:Tracking Shopper Information

Using Cookies to Track Shoppers

Practice:Using Cookies to Track Shoppers

Using Registration Table to Track Shoppers

Lab 8:Tracking Shoppers Using Registration Table

Review Questions

Chapter 9:Introducing Business-to-Business Commerce

Business-to-Business Commerce

Business Partner Functionality

Lab 9:Implementing Business Partner Functionality

Review Questions

Appendix A:Lab and Practice Solution Files

Appendix B:Setup Guide

Appendix C:Microsoft Site Server 3.0 Commerce Edition Perfomrance Kit

Glossary

Index


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