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《领先商务英语专业系列教材 领先经济学原理 英文版》_鲁明易,何玉梅编著_13624344_9787040356236

【书名】:《领先商务英语专业系列教材 领先经济学原理 英文版》
【作者】:鲁明易,何玉梅编著
【出版社】:北京:高等教育出版社
【时间】:2013
【页数】:263
【ISBN】:9787040356236
【SS码】:13624344

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内容简介

Part-Ⅰ The Basics lf Economics

Chapter One What Is Economics?

1.Two Branches of Economics

2.Economics,Scarcity and Choice

3.Opportunity Cost

4.Production Possibilities Curve

Chapter Two Economic Systems

1.Three Fundamental Questions

2.Alternative Ways of Answering the Three Fundamental Questions

3.Market Failure

4.The Role of Government

Part-Ⅱ Microeconomics

Chapter Three Demand and Supply

1.Demand and the Demand Curve

2.Supply and the Supply Curve

3.Price Determination and Market Equilibrium

4.Change in Market Equilibrium

5.Government Intervention in Markets

Chapter Four Elasticity and Its Application

1.Price Elasticity of Demand

2.Price Elasticity of Supply

3.Other Demand Elasticities

Chapter Five Consumer Choice and Demand

1.The Consumer's Budget Constraint

2.Utility

3.Consumer Decision Making

4.Deriving the Demand Curve

5.Ordinal Utility

Chapter Six Production and Cost

1.Types of Firms

2.Cost and Profit

3.Production

4.Short-Run Production Cost

5.Long-Run Production Cost

Chapter Seven Market Structure

1.Perfect Competition

2.Monopoly

3.Monopolistic Competition

4.Oligopoly

Part-Ⅲ Macroeconomics

Chapter Eight Macroeconomic Performance and Business Cycle

1.Why is Macroeconomics Important

2.Macroeconomic Goals

3.Gross Domestic Product

4.Measuring GDP

5.Other Measures of National Income

6.Business Cycle

Chapter Nine Aggregate Supply and Aggregate Demand

1.Aggregate Supply

2.Aggregate Demand

3.Macroeconomic Equilibrium and Fluctuations

Chapter Ten Inflation and Unemployment

1.Inflation

2.Unemployment

Chapter Eleven Monetary Policy and Fiscal Policy

1.Monetary Policy

2.Fiscal Policy

Part-Ⅳ International Economics

Chapter Twelve International Trade:Gains and Barriers

1.The Basis of International Trade

2.Barriers to Trade

3.Arguments Against Free Trade

4.From GATT to WTO

Chapter Thirteen The Balance of Payments and Exchange Rates

1.Balance of Payment

2.The Balance of Payments Identity

3.Exchange Rates

4.Exchange Rate Systems

5.Long-Run Determination of Exchange Rate

References


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