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《CONDUCTING BUSINESS IN CHINA AN INTELLECTUAL PROPERTY PERSPECTIVE》_LEI MEI_406

【书名】:《CONDUCTING BUSINESS IN CHINA AN INTELLECTUAL PROPERTY PERSPECTIVE》
【作者】:LEI MEI
【出版社】:OXFORD UNIVERSITY PRESS
【时间】:2012
【页数】:283
【ISBN】:0199760225
【SS码】:40695684

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内容简介

1. IP Practice in the New Global Economy

2. China's IP System and Trade Regulations

Ⅰ. Introduction

Ⅱ. Rise of the Chinese Economy

Ⅲ. Evolution of the Chinese IP System

A. China's Official IP Strategy

B. Chinese Patent Law

C. Chinese Trademark Law

D. Chinese Copyright Law

E. Chinese IP Practice

Ⅳ. Trade Regulations

A. Law Against Unfair Competition

B. Pricing Law

C. Anti-Monopoly Law

Ⅴ. Conclusion

3. Learning Business and Legal Cultures in China

Ⅰ. Introduction

Ⅱ. Framework of the Social Network in China

Ⅲ. Business and Legal Culture in China

A. Business Culture

B. Legal Culture

Ⅳ. Learning the Chinese Way

A. Common Misconceptions

B. Five Dos

C. Five Don'ts

Ⅴ. Conclusion

4. IP Conflicts in Sino-U.S. Business Transactions

Ⅰ. Introduction

Ⅱ. Overview of IP Conflicts

Ⅲ. Case Studies

A. The CD/DVD Industry

B. The Digital TV Industry

C. The Telecommunications Industry

D. The Chemical and Pharmaceutical Industries

Ⅳ. Trend in IP Conflicts

Ⅴ. Conclusion

5. Extracting IP Values in Cross-Border Transactions

Ⅰ. Introduction

Ⅱ. Leading Edge Technologies

Ⅲ. China-Centric IP Practice

A. Patent Portfolio Management

B. Technology Transfer and Licensing

C. Patent Litigation in Federal Courts

D. Section 337 Investigation

Ⅳ. Deficiencies in the Traditional Business Model

Ⅴ. Conclusion

6. Understanding Business Implications of International IP Practice

Ⅰ. Introduction

Ⅱ. Business Implications of International IP Practice

A. Leverage of the Chinese Market

B. Impact of the Government's Involvement

Ⅲ. Case Studies

A. CHINT v. Schneider

B. Holley Communications v. Samsung Electronics

C. Apple iPhone and iPad Trademarks in China

D. Siemens in China

Ⅳ. Conclusion

7. Developing IP Strategies for Structuring Successful Business Deals

Ⅰ. Introduction

Ⅱ. Rethinking of the IP Practice in the New Age

Ⅲ. A Business-Oriented Approach: Finding a Win-Win Situation

A. Three General Lessons Regarding Doing Business in China

B. Five Ways U.S. Companies Can Benefit from China's IP Policies

Ⅳ. IP Strategies for Structuring Successful Business Deals

A. China-Inbound Transactions

B. China-Outbound Transactions

Ⅴ. Conclusion

8. Future of the China-Related IP Practice

Appendix A: Patent Law of the People's Republic of China

Appendix B: Trademark Law ofthe People's Republic ofChina

Appendix C: Copyright Law of the People's Republic of China

Appendix D: Anti-Monopoly Law of the People's Republic of China

Index


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