内容简介
Unit One
Text:Product Design
英语写作(一)正规语体和非正规语体
Auxiliary Text(1)Process Selection
Auxiliary Text(2)Process Automation
Unit Two
Text:Waiting Line Management
英语写作(二)个人简历
Auxiliary Text(1)Factors Affecting Customer Satisfaction
Auxiliary Text(2)Waiting Line Theory
Unit Three
Text:Technologies in Manufacturing
英语写作(三)工作申请信
Auxiliary Text(1)Acquiring New Technologies and Technology Classification
Auxiliary Text(2)Evaluation of Technology Investments
Unit Four
Text:Choices and Challenges in Turbulent Markets
英语写作(四)备忘录
Auxiliary Text(1)Choices and Challenges in Turbulent Markets(continued)
Auxiliary Text(2)Successful Market Management
Unit Five
Text:Quality Redefined
英语写作(五)缩写
Auxiliary Text(1)Quality Leaders(1)
Auxiliary Text(2)Quality Leaders(2)(continued)
Unit Six
Text:The Globalization of Business
英语写作(六)缩写(continued)
Auxiliary Text(1)Becoming a World-Class Manufacturing Company(1)
Auxiliary Text(2)Becoming a World-Class Manufacturing Company(2)
Unit Seven
Text:Typical Problems in Logistics
英语写作(七)研究论文(一)
Auxiliary Text(1)Typical Problems in Logistics(continued)
Auxiliary Text(2)Total Marketing Channel Integration:The Last Frontier
Unit Eight
Text:A Story about Just-In-Time
英语写作(八)研究论文(二)
Auxiliary Text(1)Discovering Just-In-Time
Auxiliary Text(2)Discovering Just-In-Time(continued)
Unit Nine
Text:Benchmarking—the Competitive Edge
英语写作(九)研究论文(三)
Auxiliary Text(1)Establishing the Boundaries for Success
Auxiliary Text(2)Objectives and Targets of the Benchmarking Process
Unit Ten
Text:Reengineering—the Path to Change
英语写作(十)研究论文(四)
Auxiliary Text(1)Example:IBM Credit
Auxiliary Text(2)Example:Ford Motor
Appendix Ⅰ Key to Exercises
AppendixⅡ Translation of the Texts(课文翻译)
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Appendix Ⅲ Glossary