内容简介
1 Management Science
The Management Science Approach to Problem Solving
Time Out:for Pioneers in Management Science
Management Science Application:Management Science at Taco Bell
Model Building:Break-Even Analysis
Computer Solution
Management Science Modeling Techniques
Business Usage of Management Science Techniques
Management Science Application:Employee Scheduling with Management Science
Management Science Models in Decision Support Systems
Management Science Application:A Decision Support System for Aluminum Can Production at Coors
2 Linear Programming:Model Formulation and Graphical Solution
Model Formulation
A Maximization Model Example
Time Out:for George B.Dantzig
Graphical Solutions of Linear Programming Models
Management Science Application:Operational Cost Control at Kellogg
Management Science Application:Improving Customer Service at Amazon.com
A Minimization Model Example
Management Science Application:Determining Optimal Fertilizer Mixes at Soquimich(South America)
Irregular Types of Linear Programming Problems
Characteristics of Linear Programming Problems
3 Linear Programming:Computer Solution and Sensitivity Analysis
Computer Solution
Management Science Application:Optimizing Production Quantities at GE Plastics
Sensitivity Analysis
Management Science Application:Grape Juice Management at Welch's
4 Linear Programming:Modeling Examples
A Product Mix Example
A Diet Example
An Investment Example
Management Science Application:A Linear Programming Model for Optimal Portfolio Selection at Prudential Securities,Inc
A Marketing Example
A Transportation Example
A Blend Example
A Muhiperiod Scheduling Example
Management Science Application:Gasoline Blending at Texaco
A Data Envelopment Analysis Example
Management Science Application:Analyzing Bank Branch Efficiency by Using DEA
5 Integer Programming
Integer Programming Models
Management Science Application:Allocating Operating Room Time at Toronto's Mount Sinai Hospital
Integer Programming Graphical Solution
Computer Solution of Integer Programming Problems with Excel and QM for Windows
Time Out:for RalphE.Gomory
Management Science Application:College of Business Class Scheduling at Ohio University
Management Science Application:Forming Business Case Student Teams at Indiana University
0-1 Integer Programming Modeling Examples
Management Science Application:Planning Next-Day Air Shipments at UPS
6 Transportation,Transshipment,and Assignment Problems
The Transportation Model
Time Out:for Frank L.Hitchcock and Tjalling C.Koopmans
Management Science Application:Transportation Models at Nu-kote International
Computer Solution of a Transportation Problem
Management Science Application:Matching Wineries with Distributors
The Transshipment Model
Management Science Application:Transporting Mail at the U.S.Postal Service
The Assignment Model
Computer Solution of an Assignment Problem
Management Science Application:Supplying Empty Freight Cars at Union Pacific Railroad
Management Science Application:Assigning Umpire Crews at Professional Tennis Tournaments
7 Network Flow Models
Network Components
The Shortest Route Problem
The Minimal Spanning Tree Problem
Management Science Application:Reducing Travel Costs at the Defense Contract Management Agency
The Maximal Flow Problem
Time Out:for E.W.Dijkstra,L.R.Ford,Jr.,and D.R.Fulkerson
Management Science Application:Improving Service for Yellow Freight System's Terminal Network
8 Project Management
The Elements of Project Management
Management Science Application:Managing Projects in China
Time Out:for Henry Gantt
Management Science Application:An Air Flight Safety and Efficiency Project at the FAA
CPM/PERT
Time Out:for MorganR.Walker,JamesE.Kelley,Jr.,and D.G.Malcolm
Probabilistic Activity Times
Management Science Application A Drug Development Project to Combat Malaria
Microsoft Project
Project Crashing and Time-Cost Trade-Off
Management Science Application Reconstructing the Pentagon After 9/11
Formulating the CPM/PERT Network as a Linear Programming Model
9 Multicriteria Decision Making
Goal Programming
Graphical Interpretation of Goal Programming
Computer Solution of Goal Programming Problems with QM forWindows and Excel
Management Science Application:Developing Television Advertising Sales Plans at NBC
Time Out:for Abraham Charnes and William W.Cooper
The Analytical Hierarchy Process
Management Science Application:Selecting Students for Graduate Studies Abroad at Dar Al-Hekma Women's College
Management Science Application:Analyzing Advanced-Technology Projects at NASA
Management Science Application:Ranking Twentieth-Century Army Generals
Scoring Models
Management Science Application:A Scoring Model for Determining U.S.Army Installation Regions
10 Nonlinear Programming
Nonlinear Profit Analysis
Constrained Optimization
Solution of Nonlinear Programming Problems with Excel
A Nonlinear Programming Model with Multiple Constraints
Nonlinear Model Examples
Management Science Application:Gas Production in Australia
11 Decision Analysis
Components of Decision Making
Decision Making without Probabilities
Management Science Application:Decision Analysis at DuPont
Decision Making with Probabilities
Management Science Application:Evaluating Electric Generator Maintenance Schedules Using Decision Tree Analysis
Decision Analysis with Additional Information
Management Science Application:Decision Analysis in the Electric Power Industry
Management Science Application:Discount Fare Allocation at American Airlines
Management Science Application:Scheduling Refueling at the Indian Point 3 Nuclear Power Plant
Utility
12 Queuing Analysis
Elements of Waiting Line Analysis
The Single-Server Waiting Line System
Time Out:for Agner Krarup Erlang
Management Science Application:Reducing Perceived Waiting Time at Bank of America
Undefined and Constant Service Times
Finite Queue Length
Management Science Application:Providing Telephone Order Service in the Retail Catalog Business
Finite Calling Population
The Multiple-Server Waiting Line
Management Science Application:Making Sure 911 Calls Get Through at AT&T
Additional Types of Queuing Systems
13 Simulation
The Monte Carlo Process
Time Out:for John Von Neumann
Computer Simulation with Excel Spreadsheets
Simulation of a Queuing System
Management Science Application:Planning for Health Emergencies Created by Terrorist Attacks
Continuous Probability Distributions
Statistical Analysis of Simulation Results
Crystal Ball
Verification of the Simulation Model
Areas of Simulation Application
Management Science Application:Simulating a 10-km Race in Boulder,Colorado
14 Forecasting
Forecasting Components
Management Science Application:Forecasting Advertising Demand at NBC
Time Series Methods
Management Science Application:Forecasting at Goodyear Tire and Rubber Company
Management Science Application:Forecasting Customer Demand at Taco Bell
Management Science Application:Seasonal Forecasting at Dell
Management Science Application:Developing Joint Forecasts at Boeing and Alcoa
Forecast Accuracy
Management Science Application:Forecasting at Bayer Consumer Care
Time Series Forecasting Using Excel
Time Series Forecasting Using QM for Windows
Regression Methods
Management Science Application:An Airline Passenger Forecasting Model
15 Inventory Management
Elements of Inventory Management
Management Science Application:Evaluating Inventory Costs at Hewlett-Inventory Control Systems
Time Out:for Ford Harris
Economic Order Quantity Models
The Basic EOQ Model
The EOQ Model with Noninstantaneous Receipt
The EOQ Model with Shortages
Management Science Application:Determining Inventory Ordering Policy at Dell
EOQ Analysis with QM for Windows
EOQ Analysis with Excel and Excel QM
Quantity Discounts
Management Science Application:Quantity Discount Orders at Mars
Reorder Point
Determining Safety Stock by Using Service Levels
Management Science Application:Establishing Inventory Safety Stocks at Kellogg's
Order Quantity for a Periodic Inventory System
Appendix A
Normal Table
Chi-square Table
Appendix B
Setting Up and Editing a Spreadsheet
Appendix C
The Poisson and Exponential Distributions
Solutions to Selected Odd-Numbered Problems
Glossary