Module 1 Services before an ExhibitionPart 1 推广展会

Task 1 Introducing an Exhibition

Task 2 Inviting to an Exhibition

Task 3 Enquiring about an Exhibition

Task 4 Choosing an Exhibition

Part 2 安排参展

Task 1 Booking a Stand

Task 2 Arranging Shipping

Task 3 Handling Insurance

Task 4 Making Travel Arrangements

Part 3 进驻展馆

Task 1 Building the Booth

Task 2 Decorating the Booth

Task 3 Training Booth Staff

Module 2 Services at an Exhibition

Part 4 接待客户

Task 1 Receiving Customers at a Booth

Task 2 Socializing with Clients

Task 3 Going Sightseeing with Clients

Part 5 推介产品

Task 1 Presenting Products

Task 2 Talking with Visiting Clients about New Products

Task 3 Learning to Present Effectively

Part 6 洽谈业务

Task 1 Negotiating about Price

Task 2 Negotiating about Payment

Task 3 Negotiating about Shipment

Task 4 Negotiating about Packing and Insurance

Part 7 签订合同

Task 1 Drawing up a Contract

Task 2 Amending a Contract

Task 3 Signing a Contract

Module 3 Services after an ExhibitionPart 8 跟进业务

Task 1 Learning Exhibition Follow-up Strategy

Task 2 Planning After-show Marketing Activities

Task 3 Following up Sales Orders ＆ Prospects

Part 9 分析会展成效

Task 1 Measuring the Success of an Exhibition

Task 2 Reporting Exhibition Results

Task 3 Writing Reports on Exhibition Results

Appendices

附录1 常用外贸专业术语缩略词

附录2 国际展览专业术语

附录3 部分展览专业网站

参考文献