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《新经济管理英语》_朱煜明著_12807207_9787561230138

【书名】:《新经济管理英语》
【作者】:朱煜明著
【出版社】:西安:西北工业大学出版社
【时间】:2011
【页数】:345
【ISBN】:9787561230138
【SS码】:12807207

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内容简介

Section 1 Management and Decision Making

Unit 1 Management

Part 1 Intensive Reading Management's New Paradigms

Notes

Part 2 Extensive Reading Gentlemen,This Is Football

Notes

Exercises

Unit 2 Decision Making

Part 1 Intensive Reading Introduction to Decision Making Methods

Notes

Part 2 Extensive Reading Elements of Decisions

Notes

Exercises

Section 2 Economics

Unit 3 The Outline of Economy

Part 1 Intensive Reading Economics:The Foundation of Business

Notes

Part 2 Extensive Reading Ten Principle of Economics

Notes

Exercises

Unit 4 The Outline of Economy

Part 1 Intensive Reading Money:Introduction

Notes

Part 2 Extensive Reading Optimal Response to the Fed Printing Dollars

Notes

Exercises

Section 3 Organizational Behavior and Human Resource

Unit 5 Organizational Behavior

Part 1 Intensive Reading An Overview of Organizational Behavior

Notes

Part 2 Extensive Reading Global Organizational Behavior

Notes

Exercises

Unit 6 Human Resource

Part 1 Intensive Reading HR Management Contributes to Organizational Success

Notes

Part 2 Extensive Reading An Overview of Human Resource Management

Notes

Exercises

Section 4 Marketing

Unit 7 The Concept of Marketing

Part 1 Intensive Reading What Is Marketing?

Notes

Part 2 Extensive Reading Swatchmobile:Is the Time Right for Small Cars?

Notes

Exercises

Unit 8 International Marketing

Part 1 Intensive Reading Global Marketing in the Twenty-First Century

Notes

Part 2 Extensive Reading Look Who's Stalking Wal-Mart

Notes

Exercises

Section 5 Production and Operations Management

Unit 9 Operations Management and Product Development

Part 1 Intensive Reading Introduction to Operations Management

Notes

Part 2 Extensive Reading Product Development Process

Notes

Exercises

Unit 10 Supply Chain Management and Quality Management

Part 1 Intensive Reading Supply Chain Management

Notes

Part 2 Extensive Reading Quality Management and Juran's Legacy

Notes

Exercises

Section 6 Strategic Management

Unit 11 An Overview on Strategic Management

Part 1 Intensive Reading The Strategic Management Process

Notes

Part 2 Extensive Reading Understanding Strategy

Notes

Exercises

Unit 12 Industry Analysis

Part 1 Intensive Reading The Five Competitive Forces That Shape Strategy(Part Ⅰ)

Notes

Part 2 Extensive Reading The Five Competitive Forces That Shape Strategy(Part Ⅱ)

Notes

Exercises

Section 7 Accounting and Financial Management

Unit 13 Accounting

Part 1 Intensive Reading A Review of Accounting

Notes

Part 2 Extensive Reading Management Accounting as Normal Social Science

Notes

Exercises

Unit 14 Financial Management

Part 1 Intensive Reading The Fundamental of Financial Management

Notes

Part 2 Extensive Reading Financial Performance and Goal Setting

Notes

Exercises

Section 8 Project Management

Unit 15 Project Management and Project Manager

Part 1 Intensive Reading Introduction to Project Management

Notes

Part 2 Extensive Reading How to Be a Successful Project Manager

Notes

Exercises

Unit 16 Project Planning

Part 1 Intensive Reading Planning Fundamentals

Notes

Part 2 Extensive Reading Project Management of Unexpected Events

Notes

Exercises

Section 9 Information Management

Unit 17 Framework of Information Management

Part 1 Intensive Reading Towards a Framework for Information Management

Notes

Part 2 Extensive Reading Barriers to Information Management

Notes

Exercises

Unit 18 Issues of Information Management

Part 1 Intensive Reading Information Management

Notes

Part 2 Extensive Reading Corporate Portals:a Literature Review of a New Concept in Information Management

Notes

Exercises


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