Unit One Business Letter Writing

Part Ⅰ General Introduction

Part Ⅱ Structure of Business Letters

1．Standard Parts of Business Letters

2．Optional Parts of Business Lettetd

3．Envelope Writing

Part Ⅲ Layout of Business Letters

Notes

Exercises

Tasks

Unit Two Seven"Cs"in Letter Writing

Part Ⅰ General Introduction

1．Courtesy

2．Conciseness

3．Clarity

4．Completeness

5．Concreteness

6．Correctness

7．Consideration

Part Ⅱ Technical Writing

1．Gather Information

2．Define the Reader

3．Define the Purpose

4．Using Pyramid Writing Technique

Notes

Exercises

Tasks

Unit Three Establishment of Business Relations

Part Ⅰ General Introduction

1．Channels for Establishing Business Relations

2．Writing Requirements

Part Ⅱ Sample Letters

Notes

Useful Sentences

Exercises

Tasks

Unit Four Credit Inquiry

Part Ⅰ General Introduction

1．Channels for Making Credit Inquiry

2．Writing Requirements

Part Ⅱ Sample Letters

Notes

Useful Sentences

Exercises

Tasks

Unit Five Enquiry and Reply

Part Ⅰ General Introduction

1．General Enquiry and Specific Enquiry

2．Writing Requirements

Part Ⅱ Sample Letters

Notes

Useful Sentences

Exercises

Tasks

Unit Six Offers and Counter Offers

Part Ⅰ General Introduction

1．Offer

2．Offer without Engagement(non-firm offer)

3．Firm Offer

4．Counter-offer

5．Two Ways of Writing Offer Letters

6．Writing Requirements

Part Ⅱ Sample Letters

Notes

Useful Sentences

Exercises

Tasks

Unit Seven Acceptance and Orders

Part Ⅰ General Introduction

1．Confirmation of Acceptance

2．Placing Orders

3．Writing Requirements

Part Ⅱ Sample Letters

Notes

Useful Sentences

Exercises

Tasks

Unit Eight Payment

Part Ⅰ General Introduction

1．The Modes of Payment in International Trade

2．Remittance

3．Collection

4．Letter of Credit

5．Establishment of a Letter of Credit

6．Letter of Credit Amendment

7．Writing Requirements

Part Ⅱ Sample Letters

Notes

Useful Sentences

Exercises

Tasks

Unit Nine Packing and Shipment

Part Ⅰ General Introduction

1．Packing

2．Shipment

3．Writing Requirements

Part Ⅱ Sample Letters

Notes

Useful Sentences

Exercises

Tasks

Unit Ten Insurance

Part Ⅰ General Introduction

1．Marin Insurance

2．Parties of the Insurance

3．Main Insurance Coverage

4．The Procedure for Making Insurance

5．Writing Requirements

Part Ⅱ Sample Letters

Notes

Useful Sentences

Exercises

Tasks

Unit Eleven Complains and Claims

Part Ⅰ General Introduction

1．Kinds of Complaints

2．Making a Claim

3．Adjusting a Claim

4．Writing Requirements

Part Ⅱ Sample Letters

Notes

Useful Sentences

Exercises

Tasks

Unit Twelve Communication through Electronic Media

Part Ⅰ Email

1．General Introduction

2．Characteristic of Email

3．Email Netiquette

4．Email Format

5．Writing Requirements

6．Samples

Notes

Exercises

Tasks

Part Ⅱ Fax

1．Advantages of Fax

2．Structure of Fax

3．Writing Requirements

4．Samples

Notes

Exercises

Tasks

Unit Thirteen Writing Business Reports

Part Ⅰ Memos

1．General Introduction

2．Writing Strategy

3．Components of Memos

4．Three Main Kinds of Memos

5．Samples

Notes

Exercises

Tasks

Part Ⅱ Informal Reports

1．General Introduction

2．Five Kinds of Informal Reports

3．Report Formats

4．Writing Requirements

5．Samples

Notes

Exercises

Tasks

Part Ⅲ Investigation Report

1．General Introduction

2．The Parts of Investigation Report

3．Samples

Notes

Exercises

Tasks

Unit Fourteen Notes and Messages

Part Ⅰ Notes and Messages

1．General Introduction

2．Layout of Notes

3．Guideline for Writing Notes

4．Kinds of Notes

5．Samples

Notes

Exercises

Part Ⅱ Invitation Cards and Letters

1．General Introduction

2．Parts of Invitation Letters

3．Kinds of Invitation Cards and letters

4．Samples

Notes

Exercises

Tasks

Unit Fifteen Writing Persuasive Résumé and Covering Letters

Part Ⅰ Résurné

1．General Introduction

2．Components of a Résumé

3．Types of Résumé

4．Writing Requirements

5．Samples

Part Ⅱ Covering Letters

1．General Introduction

2．Types of Covering Letters

3．Writing Requirements

4．Samples

Notes

Exercises

Tasks

Keys to Exercises

参考文献