Chapter One Marketing and Marketing Mix

1.1 Overview of Marketing

1.2 Strategic Marketing Planning

1.3 Product Decisions

1.4 Distribution Decisions

1.5 Promotion Decisions

1.6 Pricing Decisions

实训一 营销计划书分析

Chapter Two Commodities and International Trade

2.1 Overview of International Trade

2.2 Terms of Commodity

2.3 International Cargo Transport

2.4 Ocean Marine Insurance

2.5 International Payment and Settlement

2.6 How to Write Sales Contract

实训二 信用证分析

Chapter Three Accounting and Financial Statements

3.1 Accounting—the Language of Business

3.2 Basic Elements of Financial Position and the Accounting Equation

3.3 Generally Accepted Accounting Principles

3.4 Double-Entry System

3.5 Financial Statements

实训三 会计与会计报表

Chapter Four Finance and Financial Markets

4.1 Foreign Exchange ＆ Exchange Rate

4.2 Foreign Exchange Transaction

4.3 The Balance of Payments

4.4 International Financial Market

实训四 金融与金融市场

Chapter Five Internet and E-Marketing

5.1 E-Marketing

5.2 E-marketing Planning

5.3 E-marketing Strategies

5.4 E-marketing Environment

实训五 网络与网络营销

Chapter Six Managers and Management

6.1 Managers

6.2 Managerial Roles

6.3 Management

6.4 Management Levels

6.5 Management Skills

实训六 管理与管理者

Chapter Seven Service and Service Management

7.1 Understanding Services

7.2 Building the Service System

7.3 Operating the Service System

7.4 Nonprofit Service Organization

实训七　服务机构选择

Chapter Eight Tourism and Tourism Management

8.1 Travel and Tourism

8.2 Accommodation and Transportation

8.3 Entertainment

8.4 Frontier

实训八　设计旅游线路

Chapter Nine Business and Interpersonal Skills

9.1 Communication Channel

9.2 Presentation

9.3 Negotiation

9.4 Teamwork

实训九 商务活动与人际沟通

Chapter Ten Business and Globalization

10.1 Overview of Globalization

10.2 The Strategies of Globalization

10.3 Managing Global Marketing

实训十 全球化与商务活动