Chapter 1 Cross Culture of Business

Section Ⅰ

Text A Aspects of Culture(Ⅰ)

Reading Passage 1,Passage 2

Section Ⅱ

Text B Aspects of Culture(Ⅱ)

Reading Passage 3,Passage 4

Reading Skill Prereading

Chapter 2 Business Etiquette

Section Ⅰ

Text A Everyday Etiquette for Office Life

Reading Passage 1,Passage 2

Section Ⅱ

Text B Handshakes

Reading Passage 3,Passage 4

Reading Skill Speed Reading

Chapter 3 Insurance

Section Ⅰ

Text A Insurance and Its Functions

Reading Passage 1,Passage 2

Section Ⅱ

Text B Types of Insurance Coverage

Reading Passage 3,Passage 4

Reading Skill Skimming

Chapter 4 Global Corporations

Section Ⅰ

Text A Multinationals

Reading Passage 1,Passage 2

Section Ⅱ

Text B The Ups and Downs of Sanyo

Reading Passage 3,Passage 4

Reading Skill Scanning

Chapter 5 Successful Businessmen

Section Ⅰ

Text A Inspiration and Hard Work Made Me an Entrepreneur

Reading Passage 1,Passage 2

Section Ⅱ

Text B Malcolm McLean

Reading Passage 3,Passage 4

Reading Skill Context Clues

Chapter 6 Economy and Business

Section Ⅰ

Text A Big-Thinking Chinese HDTV Maker Looks to the U.S.Market

Reading Passage 1,Passage 2

Section Ⅱ

Text B Pepsi Gets Street Smart

Reading Passage 3,Passage 4

Reading Skill Main Idea

Chapter 7 Advertisements

Section Ⅰ

Text A The Advertising Standards Authority:An Advertising Watchdog

Reading Passage 1,Passage 2

Section Ⅱ

Text B Advertising

Reading Passage 3,Passage 4

Reading Skill Stems and Affixes

Chapter 8 Internet and E-commerce

Section Ⅰ

Text A Surfing to Success

Reading Passage 1,Passage 2

Section Ⅱ

Text B Getting World onto Internet Train

Reading Passage 3,Passage 4

Reading Skill Paragraph Analysis:Reading for Full Understanding

Keys to Exercises

Vocabulary

References