内容简介
BOOK Ⅰ THE BASIC RULES OF SUCCESSFUL LETTER WRITING
1.Letter Writing as a Social Asset
What the ability to write good letters can mean to you
A letter is like a"visit"on paper
How letters can enrich life-create more enduring friendships
The busiest people make the best letter writers
Write the letters that don't need to be written
Send personal letters instead of greeting cards whenever you can
If you"don't know what to say"in a letter
2.Personality in Letter Writing
Make your letters sound the way you do!
Visualize the person to whom you are writing
Just write as you speak-that's the whole secret!
Use your customary words and patter
Some easy ways to make your letters sound conversational
Keep your language simple-short words are the best
How to write with greater ease and clarity
People judge you by your letters
Avoid careless remarks that may be misunderstood
Don't write anything you may later regret
The letter everyone loves to receive
3.The Physical Characteristics of Your Letter
The correct stationery for social and personal correspondence
Short notes should be handwritten
Use of the typewriter
The spacing and arrangement of a letter
Sequence of pages and folding the letter
How to avoid mistakes in spelling and grammar
The use of punctuation
4.The Parts of a Letter
The heading
The salutation
The body of the letter
The close
The signature
How to address the envelope
BOOK Ⅱ YOUR SOCIAL CORRESPONDENCE
1.The General Rules of Social Correspondence
All social correspondence has a specific purpose
The difference between formal and informal correspondence
What you should know about informal correspondence
What you should know about formal correspondence
2.Dinner Invitations and Acknowledgments
Always respond promptly to a dinner invitation
Dinner in honor of a special guest or guests
Dinner to celebrate a special occasion
Dinner followed by concert or opera
Dinner by sons and daughters in honor of parents
How to postpone or cancel formal dinner invitations
How to break a formal dinner engagement
Inviting a friend to fill an empty place at dinner
Informal dinner invitations-and how to answer them
Inviting friends to dinner and the theater
When a daughter acts as hostess
Note to recall an informal dinner invitation
Note to break an informal dinner engagement
Note to an intimate friend recalling a dinner invitation
Note to an intimate friend breaking a dinner engagement
3.Luncheon and Supper Invitations and Acknowledgments
Invitations for simple informal luncheons
Inviting someone you do not know
Supper invitations
4.Party Invitations and Acknowledgments
Card party invitations
For an informal bridge luncheon
For a formal bridge luncheon
For an informal cocktail party
For a formal cocktail party
For an informal tea party
Formal tea parties
Garden party invitations
Invitations for house and week-end parties
Invitations for showers
Invitations for christenings
5.Dance Invitations and Acknowledgments
Debutante dances and dinner dances
Supper dance invitations
How to acknowledge formal dance invitations
Recall or postponement of formal dance invitations
Subscription dances and charity balls
Invitations for informal dances
The friendly note of invitation
Asking an invitation for a relative or friend
6.Wedding Invitations and Announcements
Announcing an engagement
The church wedding
Church admission card
The home wedding
Train and direction cards
Wedding announcements
Enclosing"at home"cards with the announcement
Wedding invitations for special and unusual circumstances
Invitation to a double wedding
The bride with one parent
When the bride has no parents
Invitations for a second marriage
When the groom is in the military services
Recalling a wedding invitation
How to acknowledge wedding invitations
The informal wedding invitation written by hand
Bride's note of invitation to a close friend
To a relative
If there has been a recent bereavement
To an old friend of the groom-a stranger to the bride
To a business associate of the groom
Inviting a friend to the reception only
Invitations to wedding anniversaries
7.Letters of Thanks
When and how to acknowledge wedding gifts
To relatives
To intimate friends
To less intimate friends
To a business associate of the groom
To an old classmate of the groom-a stranger to the bride
Shower gifts should be individually acknowledged
Notes of thanks for Christmas gifts
For birthday gifts
For wedding anniversary gifts
For a gift for a newborn baby or young child
For a"Bon Voyage"gift
The bread-and-butter letter
Thanks for gifts to a patient or invalid
Thanks for a favor received
Thanks for a letter of condolence
Thanks for a letter of congratulation
On a birthday
On an engagement
On a marriage
On a wedding anniversary
On the birth of a child
On graduating from college
On winning an honor or distinction
8.Letters of Congratulations
Congratulations on an engagement
Congratulations on marriage
Congratulations on a wedding anniversary
Congratulations on a birthday
Congratulations on the birth of a child
Congratulations on graduation
Congratulations on winning an honor or distinction
Congratulations on a promotion or a new venture
Congratulations on a speech or a performance
9.Letters of Condolence
On the death of a parent
On the death of a husband or wife
On the death of a child
On the death of a relative
When death is a release
When someone is killed or commits suicide
Some famous letters of condolence
10.Notes of Sympathy on Illness,Injury and Material Loss
To those who are ill
To those who have been injured
To those who have suffered material loss or damage
11.Letters of Introduction
To be presented in person
To be sent by mail
"Follow-up"letters of introduction giving additional information
A famous letter of introduction
BOOK Ⅲ YOUR PERSONAL CORRESPONDENCE
1.The General Rules of Personal Correspondence
Answer every letter promptly-it's easier for you
You don't need literary style to write interesting letters
How long should a letter be?
2.Friendly Letters
How to begin a friendly letter
What to write in a friendly letter
What not to write in a friendly letter
Consider the person to whom you are writing
How to close your letter
Examples of letters to personal friends
Friendly letter from one man to another
Letters to friends in distant places
Letters from distant places to friends back home
Christmas letter to a friend
3.Family Letters
The ever-welcome letter from home
To a daughter living and working in another city
To a husband away on business
To a married sister living at a distance
Letters to children away at school or camp
Excerpts from letters to children written by famous people
From a bride to her parents on her honeymoon
Letter to a relative who has asked for advice
4.Love Letters
Examples of love letters from women to men
Examples of letters from men to women
Excerpts from the love letters of famous men and women
Postscript on personal letter writing
BOOK Ⅳ YOUR BUSINESS AND CLUB CORRESPONDENCE
1.The General Rules of Business Correspondence
The parts of a business letter
The inside address
The salutation
The body of the letter
The complimentary close
The signature
Addressing the envelope
Suggestions for writing more effective business letters
Write your letters from the reader's point of view
Be sure it sounds sincere
Enthusiasm is contagious
Courtesy counts in letter writing,too
How to prejudge the effectiveness of your letter
2.The Tone and Language of a Good Business Letter
Abbreviations in business letters
The opening paragraph
Examples of effective openings for various types of letters
The closing paragraph
Examples of effective closings for various types of letters
The use of postscripts in business letters
The Ten Commandments for writing a good business letter
3.Examples of Routine Business Letters
Letters of order and confirmation
Letters of complaint and adjustment
Letters of inquiry and acknowledgment
Letters about credit
Collection letters
Acknowledging collection letters
Miscellaneous business letters
4.Letters That Sell
Examples of effective sales letters
Letters that sell good will
5.Letters of Application
Don'ts in preparing your letter of application
Examples of good letters of application
Letters of reference
Letters of introduction and reference
Letters requesting information from references
Thank-you letters for help in getting a job
6.Your Club Correspondence
Notification of election to office
Letters of resignation
Requests to speak or entertain at a club
Answers to invitations from clubs
Letter of thanks for speaking or entertaining at a club
BOOK Ⅴ CHILDREN'S CORRESPONDENCE
1.The Letters All Children Must Learn to Write
Children's thank-you notes for gifts
Children's thank-you notes for hospitality
Children's personal correspondence
2.Children's Invitations and Acknowledgments
Notes of invitation
Notes of acceptance
Notes of regret
Appendix
Forms of Address