Unit 1 Globalization

Text A The Empire Strikes Back

Text B Disney Theme Park

Unit 2 Film Industry

Text A The Harry Potter Economy

Text B China's Investment in Silver Screen

Unit 3 Property Boom

TextA BetweenaRockandaLivingSpace

Text B Building Excitement

Unit 4 Information Technology

Text A Silicon Valley Visionary Who Put Apple on Top

Text B Nokia at the Crossroads：Blazing Platforms

Unt 5 Creativity and Innovation

Text A The Postmodern Craving for Creativity

Text B Design Thinking

Unit 6 Commercial Litigation

Text A Reducing the Risk of Commercial Litigation in the United States

Text B The McDonald's Coffee Lawsuit and Now,the Rest of the Story

Unit 7 Mass Customization

Text A BMW Drives Germany

Text B How Mass Customization Is Changing Our World

Unit 8 Crisis Management

TextA A Crisis Made in Japan

Text B Crisis Management in Belgium：the Case of Coca-Cola

Unit 9 Internet and Our Life

Text A How Long Will Google's Magic Last？

Text B Has the Internet Brought Us Together or Pulled Us Apart？

Unit 10 Career Planning

Text A How to Change the World

Text B How Will You Measure Your life？

Unit 11 Financial Crisis

Text A Cinderella's Moment

Text B Fixing Europe's Single Currency

Unit 12 Entrepreneurship

Text A Can Red Wine Help You Live Forever？

Text B An Interview with Tim Ferriss-—Author of The 4-Hour Workweek