Chapter 1 Social and Cultural Environment

Part A Basic Knowledge

Part B Dialogues

Part C Extended Activities

Chapter 2 Marketing Planning

Part A Basic Knowledge

Part B Dialogues

Part C Extended Activities

Chapter 3 Marketing Research

Part A Basic Knowledge

Part B Dialogues

Part C Extended Activities

Chapter 4 Distribution

Part A Basic Knowledge

Part B Dialogues

Part C Extended Activities

Chapter 5 Price

Part A Basic Knowledge

Part B Dialogues

Part C Extended Activities

Chapter 6 Promotion（1） ： Advertising

Part A Basic Knowledge

Part B Dialogues

Part C Extended Activities

Chapter 7 Promotion（2） ： Personal Selling

Part A Basic Knowledge

Part B Dialogues

Part C Extended Activities

Chapter 8 Promotion（3） ： Fair Promotion

Part A Basic Knowledge

Part B Dialogues

Part C Extended Activities

Chapter 9 Promotion（4） ： Public Relations

Part A Basic Knowledge

Part B Dialogues

Part C Extended Activities

Chapter 10 Promotion（5） ： Festive Promotion

Part A Basic Knowledge

Part B Dialogues

Part C Extended Activities

Chapter 11 Promotion（6） ： Promotion of Service Industry

Part A Basic Knowledge

Part B Dialogues

Part C Extended Activities

Chapter 12 After-sales Service

Part A Basic Knowledge

Part B Dialogues

Part C Extended Activities

Reference Keys