内容简介
Unit 1
Part Ⅰ
A.Brokers
B.A Product Manager
Part Ⅱ
A.Relationships with Different Kinds of People
B.Relationships Between the Employees
Part Ⅲ
A.Accountant
B.How to Be a Successful Businessman
Part Ⅳ The World of Humor
Unit 2
Part Ⅰ
A.Contract Law and Warranty
B.Trademark,Patent and Agency Law
Part Ⅱ
A.Talking About The Contract
B.Court Orders Redress in Unfair Firing Case
Part Ⅲ
A.How to Claim Damages
B.Hire a Personal Lawyer
Part Ⅳ The World of Humor
Unit 3
Part Ⅰ
A.Partnership
B.Corporate Chains
Part Ⅱ
A.Join the NW Business Partnership
B.Creating a Winning Business Partnership
Part Ⅲ
A.Which One Is More Profitable?
B.Joint Venture
Part Ⅳ The World of Humor
Unit 4
Part Ⅰ
A.Corporations
B.Transnational Corporations
Part Ⅱ
A.Types of Business Organizations(Ⅰ)
B.Types of Business Organizations(Ⅱ)
Part Ⅲ
A.Business Practice
B.Workers'Role
Part Ⅳ The World of Humor
Unit 5
Part Ⅰ
A.Management
B.The Modern Corporation
Part Ⅱ
A.Expo Shows Mobile Tech
B.Alcatel Eyes Phone Stake
Part Ⅲ
A.U.S. Airlines to Offer Internet
B.The Need for a Strategic Plan
Part Ⅳ The World of Humor
Unit 6
Part Ⅰ
A.Information Technology
B.Panda Vows to Become No.1 Anti-virus Supplier
Part Ⅱ
A.IT Industry Burgeoning
B.Yahoo in Mainland Alliance
Part Ⅲ
A.The E-marketing
B.Information Needs
Part Ⅳ The World of Humor
Unit 7
Part Ⅰ
A.Marketing
B.Customer Service
Part Ⅱ
A.Marketing Approaches(Ⅰ)
B.Marketing Approaches(Ⅱ)
Part Ⅲ
A.Food Firm Taps Dairy Mart
B.lce Cream Profits Melt Away
Part Ⅳ The World of Humor
Unit 8
Part Ⅰ
A.Supply and Demand
B.Competition
Part Ⅱ
A.Convenience Stores Blooming
B.Hypermarkets Most Favored in Cities
Part Ⅲ
A.Le Meridien Plans 12 more hotels
B.Internal Business Analysis
Part Ⅳ The World of Humor
Test 1
Part Ⅰ
Part Ⅱ
Part Ⅲ
Part Ⅳ
Unit 9
Part Ⅰ
A.Other Financial Institutions
B.Bank Cuts NPLs as It Eyes IPO
Part Ⅱ
A.State Banks Eye Card Venture
B.Banking Group Set for Revamp
Part Ⅲ
A.Stablizing China's Economy
B.Finalizing a Plan
Part Ⅳ The World of Humor
Unit 10
Part Ⅰ
A.Seven Management Principles of Matsushita Group
B.Roles of General Managers
Part Ⅱ
A.Meeting Business Challenges at Microsoft
B.Meeting Business Challenges at Johnson&Johnson
Part Ⅲ
A.Green Cars
B.Environmental Protection
Part Ⅳ The World of Humor
Unit 11
Part Ⅰ
A.Understanding Cultural Differences
B.EuroDisney—A Case in Point
Part Ⅱ
A.The Globalization Paradox
B.Global Dress Codes
Part Ⅲ
A.Customs Etiquette and Protocol
B.Global Business and Local Cultures
Part Ⅳ The World of Humor
Unit 12
Part Ⅰ
A.Elements of the Marketplace
B.Cross-cultural Marketing
Part Ⅱ
A.Dell Computer Turns Customer Satisfaction into Profits(Ⅰ)
B.Dell Computer Turns Customer Satisfaction into Profits(Ⅱ)
Part Ⅲ
A.Swatch—A Successful Story
B.Personal Life Style and the Purchasing Process
Part Ⅳ The World of Humor
Unit 13
Part Ⅰ
A.Job hunting
B.Successful Job Interview
Part Ⅱ
A.Writing your Resume
B.Improving your Communicating Skills
Part Ⅲ
A.How to Avoid Getting Junk E-mail
B.Proper International E-mail Etiquette
Part Ⅳ The World of Humor
Unit 14
Part Ⅰ
A.E.C. Pulls Plug on China Bulbs
B.As E.U. Dims,Bulb Producers Shift West-ward
Part Ⅱ
A.Japan to Raise Tariffs Against Chinese Farm Goods
B.Japan Trade Spat to Expand
Part Ⅲ
A.Japan Trade Talks Are Under Way
B.Art Paper May Cost More
Part Ⅳ The World of Humor
Unit 15
Part Ⅰ
A.Despite Prior Setback,Coke to Sell New Tea
B.Ball Maker Turns yacht Builder
Part Ⅱ
A.Pawnshop Trade Boosted
B.Arabian Matchmakers:Flourishing Business
Part Ⅲ
A.Nuclear Plant Gone to Weeds
B.Domestic DVD Makers Urged to Pay Fees
Part Ⅳ The World of Humor
Test 2
Part Ⅰ
Part Ⅱ
Part Ⅲ
Part Ⅳ