内容简介
Unit One 10 Benefits of the WTO Trading System
Unit Two The Man Who Saved Ferrari
Unit Therr Marketing across Cultures
Unit Four Earning the ISO 9000 Seal of Approval
Unit Five Your Claim is Denied
Unit Six Free Trade versus Fair Trade
Unit Seven Plugging into E-Commerce
Unit Eight Buying and Selling Securities
Unit Nine The New Titans
Unit Ten Make Your Dealers Your Partners
Unit Eleven Human Capital
Unit Twelve Do You Have What It Takes
Unit Thirteen Money
Unit Fourteen Here Comes the Euro
Unit Fifteen Electronic Purse
Unit Sixteen Dirty Products and Industries
Unit Seventeen Commodity Agreements
Unit Eighteen The Capital Inflows Problem
Unit Nineteen The Principles of Taxation
Unit Twenty The Nature of the Real Estate Market
Key to the Exercises