Unit 1　An Overview of Business Letter Writing

1.1　The Principles for Effective Writing

1.1.1　Completeness

1.1.2　Clearness

1.1.3　Conciseness

1.1.4　Consideration

1.1.5　Courtesy

1.1.6　Concreteness

1.1.7　Correctness

1.2　The Style and Tone of Business Letter Writing

1.2.1　Conversational Style

1.2.2　Avoid the Archaic Language of Business

1.2.3　Use Positive Language and Avoid Anger

1.3　Preparation before Writing

1.3.1　Studying Your Reader's Interest

1.3.2　Planning What You Will Write and Writing Effectively

1.3.3　Deciding to Adopt the Proper Layout,Tone and Style

1.4　Writing Naturally and Sincerely

Unit 2　The Shucture and Styles of Business Letters

2.1　Principal Parts

2.1.1　Letterhead

2.1.2　Date

2.1.3　Inside Address

2.1.4　Salutation

2.1.5　Body of the Letter

2.1.6　Complimentary Close

2.1.7　Signature

2.2　Optional Elements

2.2.1　Attention Line

2.2.2 Subject Line

2.2.3　Enclosure

2.2.4　Copy Notation

2.2.5　Postscript

2.3　Styles of a Business Letter

2.3.1　Indented Style

2.3.2　Semi-block Style

2.3.3　Modified Block Style

2.3.4　Full Block Style

2.4　The Spacing and the Margin and Envelop Addressing

2.4.1　The Spacing

2.4.2　The Margin

2.4.3　Envelop Addressing

Unit 3　Establishing Business Relations

3.1 Introduction

3.2　Letter Samples

Unit 4　Inquiries and Replies

4.1 Inquiry

4.1.1　Introduction

4.1.2　Letter Samples

4.2　Reply

4.2.1　Introduction

4.2.2　Letter Samples

Unit 5　Quotations,Offers and Counter Offers

5.1 Quotations and Offers

5.1.1　Introduction

5.1.2　Letter Samples

5.2 Counter Offers

5.2.1 Introduction

5.2.2 Letter Samples

Unit 6 Orders and Acknowledgements

6.1 Introduction

6.2 Letter Samples

Unit 7 Payment by Letter of Credit

7.1　Introduction

7.2 Letter Samples

Unit 8 Other Methods of Payment

8.1 Introduction of Other Methods of Payment

8.1.1 Bill of Exchange

8.1.2 Collection

8.1.3 Remittance

8.2 Writing for Other Methods of Payment

8.3 Letter Samples

Unit9 Collection Letters

9.1 Introduction

9.1.1 Collection Appeals

9.1.2 Collection Series

9.2 Letter Samples

Unit 10 Packing

10.1 Introduction

10.2 Letter Samples

Unit 11 Shipping

11.1 Introduction

11.2 Letter samples

Unit 12　Insurance

12.1 Introduction

12.2　Letter Samples

Unit 13　Complaints and Claims

13.1 Introduction

13.2　Letter Samples

Unit 14　Agency

14.1 Introduction

14.2　Letter Samples

Appendix A　Useful Abbreviations in International Trade

Appendix B　INCOTERMS 2000,the Relevant Documents and Other Useful Expressions

Appendix C　The Comparison of the Old and New Language Styles

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