目录

Chapter One Setting Up a Business

Chapter Two Marketing:an Overview

Chapter Three Products and Pricing

Chapter Four Channels of Distribution

Chapter Five Promotion

Chapter Six Money and Banking

Chapter Seven Financing

Chapter Eight Accounting

Chapter Nine The Securities Market

Chapter Ten Risk Management and Insurance

Chapter Eleven Business Law

Chapter Twelve International Business

Chapter Thirteen Managing Business Enterprises

Chapter Fourteen Human Resources Management

Chapter Fifteen Motivation and Leadership

Chapter Sixteen Managing Information

Chapter Seventeen The Environment and Responsibilities

Chapter Eighteen Careers in Business