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《商务英语导学与实践》_秦伟_14376500_9787313190734

【书名】:《商务英语导学与实践》
【作者】:秦伟
【出版社】:上海:上海交通大学出版社
【时间】:2018
【页数】:183
【ISBN】:9787313190734
【SS码】:14376500

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内容简介

Unit 1 Job Interview

Part Ⅰ Detailed Studies of the Texts

Text A Tips for Acing a Job Interview

Text B Bad Job Interviews: What Went Wrong?

Part Ⅱ Reading Exercises

Part Ⅲ Business Translation

Part Ⅳ Business Writing

Part Ⅴ Listening Practices

Unit 2 Business Etiquette

Part Ⅰ Detailed Studies of the Texts

Text A Business Etiquette for Corporate Events

Text B How to Master Business Etiquette in New Zealand

Part Ⅱ Reading Exercises

Part Ⅲ Business Translation

Part Ⅳ Business Writing

Part Ⅴ Listening Practices

Unit 3 Business Travel

Part Ⅰ Detailed Studies of the Texts

Text A How to Organize a Travel Itinerary

Text B International Business Travel—Dos and Don’ts

Part Ⅱ Reading Exercises

Part Ⅲ Business Translation

Part Ⅳ Business Writing

Part Ⅴ Listening Practices

Unit 4 Business Meeting

Part Ⅰ Detailed Studies of the Texts

Text A How to Write an Agenda for a Meeting

Text B Running Business Meetings

Part Ⅱ Reading Exercises

Part Ⅲ Business Translation

Part Ⅳ Business Writing

Part Ⅴ Listening Practices

Unit 5 Product and Company Presentation

Part Ⅰ Detailed Studies of the Texts

Text A How to Create a Powerful Sales Presentation

Text B The Perfect Presentation: Materials

Part Ⅱ Reading Exercises

Part Ⅲ Business Translation

Part Ⅳ Business Writing

Part Ⅴ Listening Practices

Unit 6 Sales and Marketing

Part Ⅰ Detailed Studies of the Texts

Text A What Is the Difference Between Marketing and Sales?

Text B Powerful Content Marketing Stories

Part Ⅱ Reading Exercises

Part Ⅲ Business Translation

Part Ⅳ Business Writing

Part Ⅴ Listening Practices

Unit 7 Business Negotiation

Part Ⅰ Detailed Studies of the Texts

Text A How to Negotiate a Job Offer

Text B How to Know When You Should Walk Away from a Negotiation

Part Ⅱ Reading Exercises

Part Ⅲ Business Translation

Part Ⅳ Business Writing

Part Ⅴ Listening Practices

Unit 8 Business Culture

Part Ⅰ Detailed Studies of the Texts

Text A Culture Is a Firing Offense

Text B Doing Business in Canada

Part Ⅱ Reading Exercises

Part Ⅲ Business Translation

Part Ⅳ Business Writing

Part Ⅴ Listening Practices

参考答案

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