Part One Chinese Publishing Historyand Culture

Chapter 1 Book Publishing History in China

Section A Book Publishing in Ancient China

Section B Book Publishing in Modern and Contemporary China

Chapter 2 Rapid Development of Chinese Publishing Industry and Going Global

Section A The Promotion and Strategies from the Government

Section B Approaches for Going Global of Publishing Houses

Part Two Publishing History of Western Countries

Chapter 3 General Considerations and Earliest Book Form in Europe

Section A General Considerations

Section B The Earliest Book Form in Europe

Chapter 4 Ancient Greco-Roman Publishing

Section A Alexandria Library

Section B The Destruction of the World's Ancient Literature

Chapter 5 Books in Ancient Greek and Roman and the Early Christian Era

Section A Greek and Roman in Classical Antiquity

Section B Books in the Early Christian Era

Chapter 6 The Medieval Book and Book Trade

Section A The Medieval Book

Section B The Flourishing Book Trade：1550—1800

Chapter 7 The Age of Early Printing in Europe

Section A Early Printing：1450—1550

Section B Printing in Britain

Chapter 8 US Publishing（Colonial Times—Present）

Section A The Colonial Times to 1900：Beginnings

Section B US Publishing from 1900 to the End of the 20th Century：Going Commercial

Part Three The Digitization and the Future of Book Publishing

Chapter 9 The Digitization of Book Publishing：A Case Study of Higher Education Book Publishing

Section A The Crisis in Higher Education Book Publishing with the Emergence of Digital Media

Section B Digitized Higher Education Books

Chapter 10 The Future of Book Publishing

Section A The Seven Technology Trends in Book Publishing

Section B Three Industry Goals in Book Publishing