Chapter 1 Introduction

Chapter 2 Business Communication

2.1 Business Communication in General

2.2 Business Negotiation

2.2.1 The Definition og Business Negotiation

2.2.2 The Principles of Business Negotiation

2.2.3 The Language in the Context of Business Negotiation

2.3 Business Correspondence

2.3.1 Definition of Business Correspondence

2.3.2 Nature of Business Correspondence

2.3.3 Classification of Business Letters

2.3.4 Functions of Business Letters

Chapter 3 A Brief Survey of Politeness

3.1 The Definition of Politeness

3.2 Relevant Theories on Politeness

3.2.1 Politeness Principle

3.2.2 Pragmatics Scales of Politeness

3.2.3 The Face Theory

Chapter 4 The Polite Strategies in Business Negotiation

4.1 Vagueness

4.2 Euphemism

4.3 Understatement

4.4 Compliment

Chapter 5 The Polite Strategies in Business Correspondence

5.1 The Analysis of Language Features in Business Correspondence

5.1.1 Stylistic Features of Business Letters

5.1.2 Syntactic Features of Language in Business Letters

5.1.3 Discourse Features of Business Letters

5.1.3.1 Layout of business Letters

5.1.3.2 Paragraphing of the Body of Business Letters

5.1.3.3 Analysis of the Discourse Coherence and Cohesion

5.1.4 Pragmatic Analysis of Business Letters

5.2 The Cooperative Principle in Everyday Letters

5.2.1 Analysis of Everyday Letters

5.2.2 The Cooperative Principle and the Language in Everyday Letters

5.3 The You-attitude Strategy in Persuasive Letters

5.4 The Inductive Strategy in International Business Letters Communicating Unpleasant Business Letters

5.4.1 The Language Characteristics of Unpleasant-news Business Letters

5.4.2 The Inductive Approach

5.4.3 The Advantages of the Inductive Approach

5.4.4 Types of International Business Letters Communicating Unpleasant-news

5.5 The Deductive Strategy in International Business Letters Communicating Pleasant News

5.5.1 The Language Characteristics of International Business Letters Communicating Pleasant News

5.5.2 The Deductive Approach

5.5.3 Types of International Business Letters Communicating Pleasant News

Summary

Bibliography