PART Ⅰ Introduction to Marketing

Unit 1 Marketing

Unit 2 International Marketing

Unit 3 Marketing Environment

Unit 4 Marketing Information System

PART Ⅱ Consumer Analysis

Unit 5 Customer Value

Unit 6 Customer Demand

Unit 7 Analysis of Consumer Buying Behavior

PART Ⅲ Market Analysis

Unit 8 Market

Unit 9 Market Research

Unit 10 Market Segmentation

Unit 11 Market Positioning

Unit 12 Market Expansion

PART Ⅳ Strategy Analysis

Unit 13 Marketing Competition Strategy

Unit 14 Target Marketing Strategy

Unit 15 Product Strategy

Unit 16 Pricing Strategy

Unit 17 Promotion Strategy

Unit 18 Marketing Channel Strategy

Unit 19 Collaborative Strategy

PART Ⅴ Marketing Management＆The Future of Marketing

Unit 20 Marketing Management

Unit 21 The Future of Marketing

参考文献