内容简介
Part One Fundamentals of Management
Unit 1 What is Management
Unit 2 Management Functions
Unit 3 Levels of Management
Unit 4 Core Management
Unit 5 Case 1:Body Shop International:Practicing Management Differently
Part Two Planning and Strategic Management
Unit 6 An Overview of Planning
Unit 7 Strategic Planning and Strategic Management
Unit 8 Why Manage with the Environment in Mind
Unit 9 Independent Entrepreneurs
Unit 10 Case 2:IBM's Restructuring Strategy
Part Three Organizing And Staffing
Unit 11 Oranization Structure
Unit 12 Designing the Modern Organization
Unit 13 Human Resources Management
Unit 14 Managing the Diverse Work Force
Unit 15 Case 3:General Electric Company
Part Four Leading
Unit 16 Leadership
Unit 17 Motivating forPerformance
Unit 18 Managing Teams
Unit 19 Communicating
Unit 20 Case 4:Abilene Paradox
Part Five Control and Change
Unit 21 Management Control
Unit 22 Operations Management
Unit 23 Managing Technology and Innovation
Unit 24 Managing Change in Organizations
Unit 25 Case 5:Mrs. Fields' Microchip Cookie
Reference