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《企业管理专业英语》_陈晶萍,于春红主编;王玉晶,陈晶莹,张倩_14035195_7810737694

【书名】:《企业管理专业英语》
【作者】:陈晶萍,于春红主编;王玉晶,陈晶莹,张倩
【出版社】:哈尔滨:哈尔滨工程大学出版社
【时间】:2006
【页数】:221
【ISBN】:7810737694
【SS码】:14035195

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内容简介

Part One Fundamentals of Management

Unit 1 What is Management

Unit 2 Management Functions

Unit 3 Levels of Management

Unit 4 Core Management

Unit 5 Case 1:Body Shop International:Practicing Management Differently

Part Two Planning and Strategic Management

Unit 6 An Overview of Planning

Unit 7 Strategic Planning and Strategic Management

Unit 8 Why Manage with the Environment in Mind

Unit 9 Independent Entrepreneurs

Unit 10 Case 2:IBM's Restructuring Strategy

Part Three Organizing And Staffing

Unit 11 Oranization Structure

Unit 12 Designing the Modern Organization

Unit 13 Human Resources Management

Unit 14 Managing the Diverse Work Force

Unit 15 Case 3:General Electric Company

Part Four Leading

Unit 16 Leadership

Unit 17 Motivating forPerformance

Unit 18 Managing Teams

Unit 19 Communicating

Unit 20 Case 4:Abilene Paradox

Part Five Control and Change

Unit 21 Management Control

Unit 22 Operations Management

Unit 23 Managing Technology and Innovation

Unit 24 Managing Change in Organizations

Unit 25 Case 5:Mrs. Fields' Microchip Cookie

Reference


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