UNIT ONE

Text Marketing Strategies

Reading Material A Factors That Affect Demand and Supply

Reading Material B The Structure of the Construction Industry

UNIT TWO

Text The Relationship of the Management Accounting Function to the Management Process

Reading Material A An Overview of Capital Budgeting Analysis

Reading Material B Accounting Rate of Return

UNIT THREE

Text Computer Applications in Construction

Reading Material A Examples of Applications in Construction

Reading Material B Project/2

UNIT FOUR

Text Tour de Force

Reading Material A Pier Failure Brings down Korean Bridge

Reading Material B Handshake under the Channel

UNIT FIVE

Text Building Companies in UK

Reading Material A Shares

Reading Material B Corporate Governance

UNIT SIX

Text The Big Six

Reading Material A The Ministry of Construction

Reading Material B The Construction Contract in Japan

UNIT SEVEN

Text Evolution of the Statement of Cash Flows

Reading Material A Nonquantitative Considerations

Reading Material B The Accountant and the Future

UNIT EIGHT

Text Japanese Business Philosophy

Reading Material A Shimizu's Institute of Technology

Reading Material B The Ultra-high-rise Building Contest

Text Analyzing Competitive Position in the Construction Market of Eastern Europe

UNIT NINE

Reading Material A Opportunities

Reading Material B Construction Management

UNIT TEN

Text Strategy Framework

Reading Material A Case Study

Reading Material B Work Force

UNIT ELEVEN

Text Limitations for Managers

Reading Material A Accounting for By-Products

Reading Material B Communications

UNIT TWELVE

Text Expenditure on Housing Policies

Reading Material A Externalities

Reading Material B Redistribution of Income

Text Checklist of Critical Success Factors for Building Projects

UNIT THIRTEEN

Reading Material A Development of CPSFs

Reading Material B Checklist for Critical Success Factors

UNIT FOURTEEN

Text Employee Involvement in Engineering and Construction

Reading Material A Scientific Management

Reading Material B Employee Involvement Techniques

Text The Cost Management Accounting Environment

UNIT FIFTEEN

Reading Material A Areas of Concentration

Reading Material B Brief Introduction to Computer Accounting Systems

UNIT SIXTEEN

Text Construction Competition and Competitive Strategies

Reading Material A Interview Research Findings

Reading Material B Key Factors to Remaining Competitive

Appendix Ⅰ Vocabulary

Appendix Ⅱ Translation for Reference

Appendix Ⅲ Key to Exercises