CHAPTER 1 THEORY OF FASHION DESIGN

1.1 What Is Fashion?

1.2 Principles of Design

1.3 Fashion Design in Detail—Pocket Styling

1.4 Color

1.5 What Does a Designer Do?

1.6 Art to Wear

1.7 Developing a Sample Garment

1.8 Trends Forecast

1.9 Career Expectations

CHAPTER 2 FASHION TECHNOLOGY

2.1 Patterning and Cutting Procedures

CHAPTER 3 FASHION FIBRES AND FABRIC

3.1 Man-Made Fibres

3.2 Grain in Fabric

CHAPTER 4 FASHION MANAGEMENT AND MARKETING

4.1 The Surviving Companies Will Be Marketing Oriented

4.2 Growing the Euro Niche

4.3 The Cost of Clothing

4.4 Sales Promotion

4.5 Quality Control Related with Designers

4.6 Example Season of Operations Man-agement

4.7 Navigating Waters of Change

CHAPTER 5 AESTHETIC AND SOCIAL PSYCHOL-OGY RELATED WITH FASHION

5.1 Cycles of Fashion Acceptance

5.2 First Impressions

5.3 Two Viewing Orientations

5.4 The Viewer

5.5 Fashions Reflect Their"Times"

5.6 What Is This"wow"?

5.7 Youth Power on Fashion

CHAPTER 6 FASHION CRITIGUE

6.1 Fortuny

6.2 Innovators

CHAPTER 7 FASHION MODELING

7.1 How to Produce Your Own Fashion Show

7.2 Supermodels

7.3 Back to Reality

CHAPTER 8 ACADEMIC MATERLAL

8.1 How to Look at a Fashion Magazine

8.2 Abstracts from ITAA Proceedings

8.3 Items on the Encyclopaedia of Fashion

APPENDIX

Ⅰ Body Details

Ⅱ Clothing Details

Three-piece Suit

Two-piece Tailored Suit

Ⅲ Basic Styles

Men's Wear

Women's Wear

Accessories

Ⅳ Length Variations

Pants

Skirts

Sleeves

Ⅴ Basic Blocks

Jacket

Skirt＆Pants

Ⅵ Taking Measurement

Ⅶ 本书所选书刊介绍

Ⅷ Color

Ⅸ Equipment Required