内容简介
Unit One
Passage A What Is Marketing
Passage B Understanding Consumers
Passage C The Principles in Marketing
Unit Two
Passage A Personal Presence,Power and Passion
Passage B Public Relations
Passage C Disaster in New York’s World Trade Center
Unit Three
Passage A What Is Branding
Passage B Jobs Today and Tomorrow
Passage C What Do You Do Is What You Are
Unit Four
Passage A The Real Information Revolution
Passage B Information Architecture for the 21st Century
Passage C Information Processing
Unit Five
Passage A Sales Promotion
Passage B Should Polluters Pay?
Passage C Electronic Mail(E-mail)
Passage A Italian Design
Unit Six
Passage B Women and Mathematics
Passage C A New Breakthrough
Unit Seven
Passage A What Went Wrong?
Passage B Local News Providers
Passage C Peer Pressure
Unit Eight
Passage A Impact on World Trade and Income
Passage B Stress and the Body’s System
Passage C Malnutrition
Unit Nine
Passage A Commercial Banks
Passage B Creation of Eurodollars
Passage C Digital Giants
Unit Ten
Passage A Competition or Conflict
passage B Building a Career
Passage C Modems
General Revision Exercise