内容简介
Unit One
Part Ⅰ
A.Brokers
B.A Product Manager
Part Ⅱ
A.Relationships with Different Kinds of People
B.Relationships between the Employees
C.Business Practice
D.Workers'Role
Part Ⅲ
A.Accountant
B.How to Be a Successful Businessman
The World of Humor
Unit Two
Part Ⅰ
A.Contract Law and Warranty
B.Trademark,Patent and Agency Law
Part Ⅱ
A.Two Managers Accused of Embezzling Hotel Funds
B.Metro Sued in Station Accident
C.Court Orders Redress in Unfair Firing Case
D.Pizza Hut May Deliver Big Bucks
Part Ⅲ
A.How to Claim Damages
B.Hire a Personal Lawyer
The World of Humor
Unit Three
Part Ⅰ
A.Partnership
B.Corporate Chains
Part Ⅱ
A.Supermarket and IBM Have Teamed Up
B.Nokia Signed Contracts with China Unicom
C.Siemens Will Increase Its Investment in Asia
D.Cooperation Pact
Part Ⅲ
A.Which One Is More Profitable?
B.Joint Venture
The World of Humor
Unit Four
Part Ⅰ
A.Corporations
B.Transnational Corporations
Part Ⅱ
A.Beverly Hilton Comes to Town
B.FedEx Expands Delivery
C.World's Top Retailers to Invest More
D.Promoting Trade Ties with Africa
Part Ⅲ
A.Italian and German Companies Merge into Giant Firm
B.Nations to Seek More Trade Talks
The World of Humor
Unit Five
Part Ⅰ
A.Management
B.The Modern Corporation
PartⅡ
A.Expo Shows Mobile Tech
B.Alcatel Eyes Phone Stake
Part Ⅲ
A.U.S. Airlines to Offer Internet
B.News Items
The World of Humor
Unit Six
Part Ⅰ
A.Information Technology
B.Panda Vows to Become No.1 Anti-virus Supplier
Part Ⅱ
A.IT Industry Burgeoning
B.Internet Industry Growth Still Slow
Part Ⅲ
A.News Items
B.News Items
The World of Humor
Unit Seven
Part Ⅰ
A.Marketing
B.Customer Service
Part Ⅱ
A.Budget Hotels Rush to Expand
B.KFC Adds Local Spice
Part Ⅲ
A.Food Firm Taps Dairy Mart
B.Ice Cream Profits Melt Away
The World of Humor
Unit Eight
Part Ⅰ
A.Supply and Demand
B.Competition
Part Ⅱ
A.Convenience Stores Blooming
B.Retail Sales Increase as Prices Fall
Part Ⅲ
A.Hualian Stages Dramatic Profit Jump
B.Hypermarkets Most Favored in Cities
The World of Humor
Unit Nine
Part Ⅰ
A.Other Financial Institutions
B.Bad Loans Damp Asian Growth
Part Ⅱ
A.Commercial Banks Eye Reform
B.State Banks Eve Card Venture
Part Ⅲ
A.Euro Debut Will Not Add Inflation
B.Banking Group Set for Revamp
The World of Humor
Unit Ten
Part Ⅰ
A.The Status of China's Civil Aviation Industry
B.Chinese Civil Aviation Market Poses a Bonanza
Part Ⅱ
A.Airbus Makes Solid Landing in Local Market
B.New Air Sales Boost Maintenance Sector
Part Ⅲ
A.Western Regions Plan to Build Business Heaven
B.Tibet Railway on Track to Success
The World of Humor
Unit Eleven
Part Ⅰ
A.Understanding Cultural Differences
B.EuroDisney—A Case in Point
Part Ⅱ
A.The Globalization Paradox
B.Global Dress Codes
Part Ⅲ
A.Customs,Etiquette and Protocol
B.International E-mail Etiquette
The World of Humor
Unit Twelve
Part Ⅰ
A.Elements of the Marketplace
B.Microsoft:Windows 95
Part Ⅱ
A.Dell Computer Turns Customer Satisfaction into Profits(Ⅰ)
B.Dell Computer Turns Customer Satisfaction into Profits(Ⅱ)
Part Ⅲ
A.Cross-cultural Marketing
B.Global Business and Local Cultures
The World of Humor
Unit Thirteen
Part Ⅰ
A.Beijing to Spend Big before 2008
B.What Can Beijing Learn from Sydney's Success?
Part Ⅱ
A.A High-tech Beijing to Welcome Olympics
B.Opportunities and Challenges
Part Ⅲ
A.Job Hunting
B.Successful Job Interview
The World of Humor
Unit Fourteen
Part Ⅰ
A.E.C. Pulls Plug on China Bulbs
B.As E.U. Dims,Bulb Producers Shift Westward
Part Ⅱ
A.Japan to Raise Tariffs against Chinese Farm Goods
B.Japan Trade Spat to Expand
Part Ⅲ
A.Japan Trade Talks Are under Way
B.Art Paper May Cost More
The World of Humor
Unit Fifteen
Part Ⅰ
A.Despite Prior Setback,Coke to Sell New Tea
B.Ball Maker Turns Yacht Builder
Part Ⅱ
A.Pawnshop Trade Boosted
B.Arabian Matchmakers:Flourishing Business
Part Ⅲ
A.Nuclear Plant Gone to Weeds
B.Domestic DVD Makers Urged to Pay Fees
The World of Humor
New Words and Expressions from Book Ⅰ
New Words and Expressions from Book Ⅱ
New Words and Expressions from Book Ⅲ
New Words and Expressions from Book Ⅳ