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《实用国际商务英语谈判与沟通》_李之松主编;邓鹏丽副主编;伍安东,刘纯懿,管机灵,刁嘉雯,邓鹏丽,李之松编_13864446_9787568206679

【书名】:《实用国际商务英语谈判与沟通》
【作者】:李之松主编;邓鹏丽副主编;伍安东,刘纯懿,管机灵,刁嘉雯,邓鹏丽,李之松编
【出版社】:北京:北京理工大学出版社
【时间】:2015
【页数】:276
【ISBN】:9787568206679
【SS码】:13864446

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内容简介

Chapter One An Overview of International Business Negotiations

Section 1 Outline of the Book

Section 2 Definition of International Business Negotiations

Section 3 Theories of International Business Negotiations

Section 4 Features of International Business Negotiations

Section 5 Objectives of International Business Negotiations

Section 6 Categories of International Business Negotiations

Section 7 PRAM Model for International Business Negotiations

Section 8 Principles of International Business Negotiations

Section 9 A Case of International Business Negotiations:How Giving Face Can Brew Success

Knowledge added:Top Ten Practical Tips for International Business Negotiations

Chapter Two Process of International Business Negotiations

Section 1 A Framework of International Business Negotiations

Section 2 Preparation for International Business Negotiations

Section 3 Opening of International Business Negotiations

Section 4 Formal Information Exchange of International Business Negotiations

Section 5 Concession and Agreement of International Business Negotiations

Section 6 Agreement Execution of International Business Negotiations

Section 7 Simulation of International Business Negotiations

Section 8 Case Study:A Successful International Business Negotiation

Knowledge added:Business Negotiation—NO TRICKS

Chapter Three Basic Links of International Business Negotiations

Section 1 Introduction

Section 2 Inquiries

Section 3 Offers

Section 4 Counter-offers

Section 5 Acceptance

Section 6 Conclusion of a Business Contract

Section 7 Case Study:Shopping Tote Bag Negotiations

Chapter Four Basic Qualities of International Business Negotiators

Section 1 Requirements for Qualified International Business Negotiators

Section 2 Responsibilities of International Business Negotiators

Section 3 Teamwork for the Negotiating Team

Section 4 Simulation of International Business Negotiations

Section 5 Case Study:Chinese Negotiation Training on Sales Price

Knowledge added Part Ⅰ:Ten Personality Traits of Top Negotiators

Knowledge added Part Ⅱ:Long Yongtu(龙永图):China's Chief Negotiator

Chapter Five Management of International Business Negotiations

Section 1 Brief Introduction to Management

Section 2 Management of Negotiators in International Business Negotiations

Section 3 Management of Teamwork in International Business Negotiations

Section 4 Management of Agenda and Communication Forms in International Business Negotiations

Section 5 Management of Time and Place in International Business Negotiations

Section 6 Management of Atmosphere in International Business Negotiations

Section 7 Management of Risks in International Business Negotiations

Section 8 Simulation of International Business Negotiations

Section 9 Case Study:The Conclusion of the Price of the Chairs for Airport

Chapter Six Strategies and Skills of International Business Negotiations

Section l An Overview and Comparison of Negotiation Strategies and Skills

Section 2 International Business Negotiation Strategies

Section 3 International Business Negotiation Skills

Chapter Seven Etiquette in International Business Negotiations

Section 1 Brief Introduction to the Importance of Etiquette

Section 2 Basic Etiquette of People's Daily Performances

Section 3 Etiquette in Formal International Business Negotiations

Section 4 Etiquette in Contract Signing Ceremony

Section 5 Manners in Attending International Business Negotiations

Knowledge added:Ten Tips on French Business Etiquette

Chapter Eight Intercultural Issues and Styles of International Business Negotiations

Section 1 Factors Influencing International Business Negotiations

Section 2 Foundation and Types of Culture in International Business Negotiations

Section 3 Cultural Differences in International Business Negotiations

Section 4 Personal Styles of International Business Negotiations

Section 5 Team Styles of International Business Negotiations

Section 6 Cultural Styles of International Business Negotiations

Section 7 Simulation of International Business Negotiations

Knowledge added:Culture Differences in the Preferred Flow of Business Negotiations

Chapter Nine International Business Price Negotiations

Section 1 Formation of the Price in International Business Negotiations

Section 2 Features of International Business Price Negotiations

Section 3 Targets of International Business Price Negotiations

Section 4 Essentials of International Business Price Negotiations

Section 5 Skills of International Business Price Negotiations

Section 6 Cases of International Business Price Negotiations

Chapter Ten International Business Contract Negotiations

Section 1 Formation of a Contract in International Business Negotiations

Section 2 Features of International Business Contract Negotiations

Section 3 Objectives of International Business Contract Negotiations

Section 4 Principles of International Business Contract Negotiations

Section 5 Strategies and Skills of International Business Contract Negotiations

Section 6 A Case Study of International Business Contract Negotiations

Chapter Eleven Language Skills and Non-business Communication in International Business Negotiations

Section 1 Features of Language Skills of International Business Negotiations

Section 2 Language Skills of International Business Negotiations

Section 3 Importance of Non-business Communication in International Business Negotiations

Section 4 Non-business Communication in the Phase of Greeting Customers in International Business Negotiations

Section 5 Non-business Communication in the Phase of Formal Negotiations in International Business Negotiations

Section 6 Non-business Communication at Other Activities in International Business Negotiations

Section 7 Non-business Communication in the Phase of Seeing off Customers in International Business Negotiations

Appendix Ⅰ:The First Simulation of International Business Negotiations

Appendix Ⅱ:The Second Simulation of International Business Negotiations


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