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《商务英语应用文写作》_何维湘编著_10936403_7306012401

【书名】:《商务英语应用文写作》
【作者】:何维湘编著
【出版社】:广州:中山大学出版社
【时间】:2001
【页数】:292
【ISBN】:7306012401
【SS码】:10936403

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内容简介

Chapter One lntroduction

Section 1 Common Characteristics of Effective business writing

Section 2 Basic Writing Skills

Chapter Two Business Letters

Section 1 Business Letter formats

Section 2 Structural Parts of Business Letters

Section 3 Addressing the Envelope

Chapter Three Strategies for Business Correspondence

Section 1ndirect Pattrern Outline for Good or Neutral News Letters

Section 2 Indirect Pattern outline for bad news letters

Section 3 persuasive letters

Chapter Four types of business letters

Section 1 Letters of requests, inquiries and replies

Section 2 Status inquiries

Section 3 Order letters and Acknowlegdgement letters

Section 4 payment and shipment

Section 5 Letters of complaint, claim and adjustment

Chapter Five application letters and resumes

Section 1 Cover letters

Section 2 Resumes

Section 1 Letters of Appresciation

Chapter Six personal letters in business

Section 2 Letters of congratulations

Section 3 Letters of introduction

Section 4 Letters of invitation

Section 5 Letters of acceptance

Section 6 Letters of declination

Section 7 Letters of sympathy

Section 8 Letters of Aplolgy

Section 9 Letters of recommendation

Chapter Seven other forms of business communication

Section 1 Memorandums

Section 2 Social invitations

Section 3 Notes

Section 4 Notices

Section 5 Agenda

Section 6 Minutes

Section 7 Reports and proposals

Section 8 Job description

Chapter Eight telegram, telex and fax

Section 1 Telegram

Section 2 The fax

Section 3 E-mail

Chapter Nine Oontract


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