丛书前言

Introduction to Business Letters 商务信函概说

Ⅰ.The Essence of Business Letters 商业信函的本质

Ⅱ.The General Procedures for Letter Writing 写信的基本步骤

前言

Chapter One：Elements of Business Letters 商务信函中的要素

Ⅰ.Letterhead 信头

Ⅱ.Reference 案号

Ⅲ.Date 日期

Ⅳ.Inside Address 封内地址

Ⅴ.Attention Line 注意项

Ⅵ.Salutation 称呼

Ⅶ.Subject Line 事由

Ⅷ.Body of a Letter 信的正文

Ⅸ.Complimentary Close 信尾敬语

Ⅹ.Signature 签名

Ⅺ.IEC Block(initials缩写名，enclosures附件and carbon copies及分送标志)

Ⅻ.Postscript 附言

Chapter Two：Business Letter Format and Outline 商务信函的格式与框架

Ⅰ.Format 格式

Ⅱ.Outline 框架

Ⅰ.Clarity 清晰

Chapter Three：Basic Principles for Business Letters 商务信函的基本原则

Ⅱ.Conciseness 简洁

Ⅲ.“You Attitude”为对方着想

Ⅳ.Positiveness 肯定的态度

Ⅴ.Courtesy 礼貌

Chapter Four：Business Letters 业务信函

Ⅰ.Establish Business Relations 建立业务关系

Ⅱ.Credit Reference 资信调查

Ⅲ.Inquiries and Replies 询盘及答复

Ⅳ.Offers and Counteroffers 报盘及还盘

Ⅴ.Sales Promotion 促销

Ⅵ.Orders 订购

Ⅶ.Payment 支付

Ⅷ.Packing and Shipping Marks 包装和唛头

Ⅸ.Shipping 装运

Ⅹ.Insurance 保险

Ⅺ.Complaints and Claims 投诉和索赔

Ⅻ.Agency 代理

Chapter Five：Other Business Communications 其他商务联系信函

Ⅰ.Goodwill Letters 友好信函

Ⅱ.Miscellaneous 杂类信件

Bibliography 参考文献