Lesson One China s Entry into WTO 中国加入世贸

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A Try at Innovation

Lesson Two The Nature of Business 商务特征

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Reebok，Rockport and Avia

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Sprinting Together

Lesson Three The Managerial Process 管理过程

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Up, Up and Away

Lesson Four Creating the Organization 创办企业

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Aaron s Decision

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Forewarned Is Forearmed

Lesson Five International Business Negotiation 国际商务谈判

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A Seasonal Fórecast

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The Day Profit Finished Second

Lesson Six Human-Resources Management 人力资源管理

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Here Comes the Judge

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Contract Time

Lesson Seven Marketing Management 市场管理

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A “Mod” Proposal

Lesson Eight Promotional Strategies 促销战略

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The Ineffective Salesman

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The Persistent Advertising Agency

Lesson Nine Risk Management and Insurance 风险管理与保险

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Some Insurance Proposals

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Fire in Number Three

Lesson Ten International Business 国际商务

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A Matter of Protection

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Thanks, But No Thanks

Lesson Eleven Management and Culture 管理与文化

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A Matter of Moving the Merchandise

Lesson Twelve Money Market 金融市场

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Accounting Fraud: Learning from the Wrongs