Lesson One Fundamentals of Planning 企业策划原则

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Case Discussion:案例讨论

Quaker Oats Focuses on a Planning Problem

Lesson Two Making Decisions 市场决策

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Case Discussion：案例讨论

The Decision to Change at General Motors Corporation

Lesson Three Multinational Enterprise and Management 跨国企业及管理

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Case Discussion:案例讨论

ARCO Chemical Develops a Worldwide Strategy

Lesson Four Information Technology 信息与技术

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Case Discussion:案例讨论

David Battles Goliath for the Power of Information on the Internet

Lesson Five Quality Management 质量管理

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Total Quality Management: Learning to Make it Work

Case Discussion:案例讨论

Lesson Six Strategic Management 战略管理

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Case Discussion:案例讨论

How New Strategies Could Make a Difference at IBM

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Lesson Seven Risk Management and Insurance 风险管理及保险

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Case Discussion:案例讨论

The Risk of Computer Viruses

Lesson Eight Human Relations and Motivation 人事关系及激励

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Case Discussion:案例讨论

The Motivation Crisis: Hitting the Wall

Lesson Nine Marketing Management 营销管理

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Case Discussion:案例讨论

Changing Consumers Minds about Meat

Lesson Ten Financial Management 财务管理

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Case Discussion:案例讨论

Credit for Sale