内容简介
Unit 1 BP-an International Oil Company
Unit 2 The Growth and Management of an International Company
Unit 3 Purchasing Minerals from China
Unit 4 Business Partnership
Unit 5 GE and Its Operations in China
Unit 6 Ready for the Future?
Unit 7 The Similarities and Dissimilarities between Our Two Cultures and Their Effect on Business
Unit 8 IBM and Its Basic Beliefs
Unit 9 Marubeni-as a Value-Creating Company
Unit 10 The Importance of Telecommunications
Unit 11 Chemistry in Everyday Life
Unit 12 Issues Confronting Chinese Companies in International Trade-Views of an International Businessman
Unit 13 Lawyers in International Business
Unit 14 A Banker s View of International Trade Finance
Unit 15 International Transportation
Unit 16 Marine Insurance
Unit 17 International Arbitration
Unit 18 Advertising
Unit 19 British Airways in China
Unit 20 Approaches to Business Negotiations in China
Unit 21 The US-China Commercial Relations