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内容简介
Chapter 1 Conspectus
1．1．1 Tourism
1．1 Concept of forest tourism
第一章 概论
第一节 森林旅游的概念
一、旅游
二、生态旅游的概念
1．1．2 Concept of ecotourism
1．1．3 Forest tourism
三、森林旅游
1．2 Importance of forest tourism
第二节 森林旅游的意义
1．2．1 An importance in development of economy
一、对发展经济的意义
1．2．2 An active role in scientific and cultural exchange
二、对科技、文化交流的积极作用
1．2．3 Relationship between forest tourism and sustainable forest development
三、森林旅游与林业可持续发展的关系
第三节 中国森林旅游学的研究
1．3．1 Objective requirement of forest tourism of China
1．3 Research on forest tourism of China
一、研究中国森林旅游学的客观需要
二、森林旅游学的理论基础
1．3．2 Theoretical base of forest tourism
三、中国森林旅游学研究的目的、内容与范围
1．3．3 Purpose，contents and scope of forest tourism of China
四、中国森林旅游学研究的依据
1．3．4 Justification of research on forest tourism of China
Chapter 2 Brief History of Development of Forest Tourism
第一节 世界旅游及旅游业发展史梗概
第二章 森林旅游发展简史
一、世界旅游发展史概况
2．1 Outline of development of the world tourism and its industry
2．1．1 General description of history of development of world tourism
2．1．2 Start and present situation of development of world tourism
二、世界森林旅游的兴起及发展现状
2．2 Forest tourism of ancient China
2．2．1 Phasing of forest tourism of ancient China
第二节 中国古代的森林旅游
一、关于中国古代森林旅游的历史分期
二、中国古代森林旅游起始的时期
2．2．2 Starting period of forest tourism of ancient China
2．2．3 Forest tourism in period from Zhou Dynasty to Qin Dynasty with participation of scholars and ordinary citizens
三、士人和平民开始参加的周秦时期森林旅游
2．2．4 Forest tourism in period from Han Dynasty to Southern and Northern Dynasties with participation of scholars
四、汉及南北朝以士人为主体的森林旅游
五、唐宋时期森林旅游成为诗文创作的重要题材
2．2．5 Forest tourism in period of Tang and Song Dynasties and its reflection in poetry
2．2．6 Forest tourism in Yuan Dynasty-retrogressed to Xia and Shang Dynaties
六、元朝森林旅游倒退到夏商时期
2．2．7 Forest tourism in period of Ming and Qing Dynasties
七、明清时期的森林旅游
2．2．8 Conclusion
八、中国古代森林旅游结语
3．1．1 Concept of forest tourists
Chapter 3 Forest Tourists
3．1 Concept and type of forest tourists and its status in forest tourism
第三章 森林旅游者
第一节 森林旅游者的概念、类型及其在森林旅游中的地位
一、森林旅游者的概念
二、森林旅游者的类型
3．1．2 Type of forest tourists
三、森林旅游者在森林旅游中的地位
3．1．3 Status of forest tourists in forest tourism
第二节 森林旅游者产生的基本条件
一、经济条件
3．2 Basic conditions of forest tourists who come into being
3．2．1 Economic conditions
3．2．2 Leisure time
二、闲暇时间
3．2．2 Social environment
三、社会环境
3．3 Psychology and requirement of forest tourists
3．3．1 Motivation of forest tourists
第三节 森林旅游者的心理状况及追求
一、森林旅游动机
3．3．2 Requirement of forest tourists
二、森林旅游者的追求
3．3．3 Change of psychological requirement of forest tourists during their tour
三、森林旅游者心理需求在森林旅游过程中的变化
第四节 森林旅游者的培育
一、培育森林旅游者的意义
3．4 Education of forest tourists
3．4．1 Importance of educating forest tourists
3．4．2 Approaches of educating forest tourists
二、培育森林旅游者的途径
3．4．3 How to educate forest tourists in forest tourism regions
三、森林旅游区应该如何培育森林旅游者
第四章 森林旅游业
第一节 森林旅游业的概念
Chapter 4 Forest Tourism Industry
4．1 Concept of forest tourism industry
4．1．1 Concept of tourism industry
一、旅游业的概念
4．2 Composition of forest tourism industry
第二节 森林旅游业的组成
二、森林旅游业的概念
4．1．2 Concept of forest tourism industry
4．2．3 Travel agency （Forest travel service）
4．2．2 Forest tourism management agency
4．2．1 Management units of forest tourism region
三、旅行社（森林旅行社）
二、森林旅游管理部门
一、森林旅游区经营单位
4．2．7 Recreation industry and marketing industry of travel souvenirs
4．2．6 Products of forest tourism
4．2．5 Hotel services（meals and accommodations）
4．2．4 Transport means of tourists
4．3 Operation mechanism of forest tourism industry
四、旅游交通
五、饭店（食宿）服务业
六、森林旅游产品
七、游乐业和旅游纪念品的经销业
第三节 森林旅游业的运行机制
4．4．1 Historical background of forest tourism industry of China
4．4．2 Economic motivations stimulating development of forest tourism industry of China
4．4 Historical background of forest tourism industry of China and its properties
二、中国发展森林旅游业出于经济方面的原因
第四节 中国森林旅游业的历史背景及行业属性
一、中国森林旅游业的历史背景
4．4．3 Properties of forest tourism industry of China
4．5 Social functions of forest tourism industry of China
4．5．1 Objects of forest tourism distinguished from that of other tourism
4．5．2 Characteristics of social benefits delivered by forest tourism
三、中国森林旅游业的行业属性
第五节 中国森林旅游业的社会功能
二、森林旅游业所发挥的社会效益也有自己的特色
一、组成森林旅游业的旅游客体与一般旅游业的不同
4．6 General situation of development of forest tourism industry of China
一、中国建立森林旅游区的步伐
第六节 中国发展森林旅游业概况
三、必须最大限度地发挥生态效益
4．5．3 Maximizing ecological benefits
4．6．1 Progress of establishment of forest tourism regions
4．6．2 Carrying capacity of forest tourism industry of China
二、中国森林旅游业的接待能力
4．6．3 Status of business of forest tourism industry of China
三、中国森林旅游业经营情况
一、导游员的类别
4．7．1 Types of guides
4．7 Forest tourism guides
第七节 森林旅游导游员
4．7．2 Conditions of being guides
二、导游人员应具备的素质或条件
4．7．3 Responsibility of guide
三、导游员主要职责
四、导游员职业等级
4．7．4 Qualification grades of guides
Chapter 5 Survey and Assessment of Forest Tourism Resources
5．1 Concept and classification of forest tourism resources
5．1．2 Researches on classification of forest tourism resources
第五章 森林旅游资源的调查与评价
第一节 森林旅游资源的概念与分类
一、森林旅游资源的概念
二、旅游资源分类的研究概况
5．1．1 Concept of forest tourism resources
三、旅游资源分类方法评述
5．1．3 Methodology of classification of forest tourism resources
五、森林旅游资源分类参考目录
四、研究森林旅游资源分类的原则
5．1．5 Referential catalogue of classification of forest tourism resources
5．1．4 Principles applied in research on classification of forest tourism resources
5．2 Elaboration of aesthetics of forest tourism resources
5．2．1 Formal beauty
第二节 森林旅游资源审美的讨论
一、形象美
5．2．2 Colour beauty
5．2．3 Static and active beauty
5．2．4 Hearing beauty
二、色彩美
三、静态美与动态美
四、听觉美
五、嗅觉美
5．2．5 Smell beauty
六、结构美
七、综合美
5．2．6 Structure beauty
5．2．7 Integration beauty
5．2．8 Connotation beauty
5．3 Survey of forest tourism resources
5．3．1 Indoor preparations
八、内涵美
第三节 森林旅游资源调查
一、内业准备工作
二、森林旅游资源调查的方式
5．3．2 Methods of survey of forest tourism resources
5．3．3 Contents of survey of forest tourism resources
三、森林旅游资源调查内容
5．3．4 Objects of survey of forest tourism resources and glossary of records
四、森林旅游资源调查对象与记载用语
五、整理总结
5．3．5 Summing-up
5．4 Assessment of forest tourism resources
第四节 森林旅游资源评价
5．4．1 Contents and criteria of assessment of tourism resources
一、旅游资源评价的内容和标准
二、旅游资源评价的方法
5．4．2 Methods of assessment of forest tourism resources
三、旅游资源评价方法浅析
5．4．3 Preliminary analysis of assessment methods
6．1 Concept on market of forest tourist source
第六章 森林旅游客源市场调查与评价
Chapter 6 Survey and Assessment of Markets of Forest Tourist Source
第一节 关于森林旅游市场的一些概念性问题
6．1．1 Classified by geographical location and environment
二、按消费特点划分
一、按地理位置环境划分
6．1．2 Classified by consumption modality
三、按人口的结构和人的生理特点划分
6．1．3 Classified by population structure and features of human physiology
6．2 Economic survey of a region of forest tourist source
四、按社会属性及职业特点划分
6．1．4 Classified by social attributes and professions
第二节 森林旅游客源区人口经济调查
一、客源区人口经济状况
6．2．1 Economic situation of a region of forest tourist source
6．2．2 Types of economic sectors of a region of forest tourist source and its level of development
二、客源区社会经济部门的类型和发展水平
四、客源区节假日情况
三、环境污染状况
6．2．4 Holidays of a region of forest tourist source
6．2．3 Environmental pollution
五、客源区近年居民旅游情况调查
6．2．5 Data of touristry activities in a region of forest tourist source in the past years
6．2．6 Data of touristry visits of the region where tour agency operates to its adjacent tourism regions
六、邻近区域近年接待客源区旅游者情况调查
七、邻近区域近年交通状况
6．2．7 Transportation of adjacent tourism regions in the past years
6．3．2 Direct survey
6．3．1 Indirect survey
6．3 Methods and modes of survey
一、间接调查法
二、直接调查法
第三节 调查方法与调查方式
三、调查方式
6．3．3 Modes of survey
6．4．2 Estimation of number of tourists and their consumption ability
第四节 客源区的旅游市场潜力预测
一、准备工作
二、关于预测预期来游人次和人次旅游消费能力
6．4．1 Preparatory work
6．4 Estimation of market potentials of a region of tourist source
6．4．3 Zoning of tourism markets
三、对旅游市场进行区划
6．4．4 Assessment of tourism markets
6．4．5 Selection of target markets
五、目标市场的选择
四、旅游市场评价
7．1．1 Concept of a study of regional development of forest tourism
第一节 区域森林旅游发展战略研究的概念和任务
第七章 区域森林旅游发展战略研究
一、区域森林旅游发展战略研究的概念
Chapter 7 A Study of Regional Strategic Development of Forest Tourism
7．1 Concept and task of a study of regional development of forest tourism
二、区域森林旅游发展战略研究的任务
7．1．2 Task of a study of regional development of forest tourism
一、森林旅游资源类型是决定区域森林旅游发展方向的首要依据
7．2 Qualitative analysis of development perspectives applied in assessment of regional forest tourism
7．2．1 Type of forest tourism resources is one of the most important bases in decisionmaking on development direction of regional forest tourism
第二节 关于评估区域森林旅游发展前景的定性分析
二、客源区社会经济状况及主要旅游市场对森林旅游产品的需求是决定区域森林旅游未来市场定位的另一重要依据
7．2．2 Socio-economic situation of tourist source region and demand of major tourism markets for forest tourism products represent second important basis of positioning of future market of regional forest tourism
四、森林旅游资源的品位与丰度对区域森林旅游业的发展前景有重大意义
7．2．3 Impact o f traffic conditions and accessibility between tourist source region and tourism region on positioning of tourism market
7．2．4 Importance of quality and richness of forest tourism resources in development of regional forest tourism perspective
三、客源区与本区域之间交通条件的通畅程度对旅游市场定位也有影响
五、开发利用条件是森林旅游发展前景的限制性要素
第三节 关于评估森林旅游业发展前景的定量分析
一、森林旅游发展规模的表达与指标体系
7．2．5 Conditions of development are the constraints of developing forest tourism perspective
7．3 Quantitative analysis of development perspectives applied in assessment of forest tourism industry
7．3．1 Expressions of development scale of forest tourism and indicators system
二、森林旅游发展前景定量评估的理论与方法
7．3．2 Theory and method of quantitative assessment of development perspectives of forest tourism
7．4．1 Principal rationale applied in a study on development objectives and layout of forest tourism
第四节 研究森林旅游发展目标和总体布局应遵循的原则与方法
一、研究森林旅游发展目标和总体布局应遵循的基本原理
7．4 Principles and methods applied in a study on layout of forest tourism
7．4．2 Factors to be considered in a study on layout of regional forest tourism
二、研究区域森林旅游总体布局应考虑的因子
7．4．3 Drawings and documented argumentation necessary for regional layout
7．5 Measures and solutions necessary for development of regional forest tourism
三、区域总体布局的图件与文字论证
第五节 发展区域森林旅游必须制定的对策与措施
二、吸引社会服务行业参与发展区域森林旅游业的政策
一、解决资金问题的战略
7．5．4 Study on a policy about sharing rights with farmers
三、集聚人才的战略
四、研究同农民划分权利的政策
7．5．3 Strategy of development of human resources
7．5．2 Policy on attracting social service industries to join regional forest tourism industry
7．5．1 Strategy on funding
六、森林旅游中的环境保护问题
五、区域森林旅游业的管理体制和运作机制
七、森林旅游管理问题
7．5．5 Management mechanism and operation mechanism of regional forest tourism
7．5．6 Environmental protection in forest tourism
7．5．7 Management of forest tourism
7．5．8 Relationship with master plan
八、与总体规划的关系
8．1．1 Results of strategic study embodied in master plan of regional forest tourism
Chapter 8 Master Plan of Regional Forest Tourism
8．1 Contents and outputs of master plan of regional forest tourism
一、区域森林旅游总体规划应该反映的战略研究成果
8．1．2 Master plan of regional forest tourism and its achievements
二、区域森林旅游总体规划及主要成果
第八章 区域森林旅游总体规划
第一节 区域森林旅游总体规划应该包罗的内容和提交的成果
8．2．1 Steps applied in formulating master plan of regional forest tourism
第二节 区域森林旅游总体规划的步骤与方法
一、区域森林旅游总体规划的步骤
8．2 Steps and methods applied in formulating master plan of regional forest tourism
二、森林旅游分区与发展前景评估
8．2．2 Zoning of forest tourism region and assessment of development perspective
三、论证文件的编制
四、总体规划图件的编制
8．2．4 Preparation of maps and drawings of master plan
8．2．3 Preparation of documents for justification
第三节 区域森林旅游总体规划中应处理好的关系
三、争取将区域森林旅游规划纳入当地社会经济发展规划
一、处理好森林旅游与一般旅游业的关系
二、分清森林旅游资源与一般旅游资源
8．3．3 Master plan of regional forest tourism should be a component of local plan of economic and social development
8．3．2 Distinguishing forest tourism resources from ordinary tourism resources
8．3．1 Relationship between forest tourism and ordinary tourism
8．3 Important relationships during formulation master plan of regional forest tourism
四、处理好区域森林旅游规划与乡村旅游规划的关系
五、与当地已有的其他部门规划相衔接和协调
六、处理好与旅游及其他有关部门的关系
8．3．5 Coordination and linkage with local plans of other sectors
8．3．6 Coordination with tourism sector and other sectors
8．3．7 Sticking up for rights and benefits of forest tourism region and its industry
8．3．8 Overall management of tourism industry
八、服从旅游行业管理
七、维护森林旅游区和森林旅游业的合法权益
8．3．4 Relationship between master plan of regional forest tourism and rural tourism development plan
8．3．9 Coordination and synergy among different parts of forestry
九、处理好林业内部各方面的关系
一、内容
第九章 森林旅游区总体规划
第一节 编制森林旅游区总体规划的内容和深度
9．1．1 Contents
二、深度
9．1．2 Depth
9．1 Contents and depth of master plan of forest tourism region
Chapter 9 Master Plan of Forest Tourism Region
第二节 森林旅游区总体规划的成果
四、旅游区森林旅游资源状况及评价
一、编制森林旅游区总体规划任务的由来
二、编制森林旅游区总体规划的政策、法规依据
三、森林旅游区基本情况
9．2．4 Forest tourism resources and their assessment
9．2．3 Introduction of forest tourism region
9．2．2 Policies and regulations regarding master plan of forest tourism region
9．2．1 Task and Justification of master plan of forest tourism region
9．2 Outputs of master plan of forest tourism region
五、旅游市场的地理分布与评价
六、编制森林旅游区总体规划的指导思想与理论、方法
七、森林旅游区的总体布局
9．2．5 Geographic distribution of tourism markets and their assessment
9．2．6 Guiding principles，theory and methodology of master plan of forest tourism region
9．2．7 General layout of forest tourism region
9．2．8 Planning and design of landscape and scenic objects of forest tourism region
9．2．9 Planning and design of functional facilities of forest tourism region
9．2．10 Guidelines of supporting facilities of forest tourism region
八、森林旅游区的景物规划与设计
九、森林旅游区功能设施规划与设计
十、森林旅游区支持设施规则
十一、保证体系规划
十二、投资概算与效益评估
十三、关于森林旅游区总体规划实施可能遇到的主要障碍因素及解决的途径
十四、关于解决资金来源问题的设想
十五、关于着重处理好与几个有关方面关系的建议
第三节 编制森林旅游区总体规划的程序
9．2．11 Planning of security system
9．2．12 Investment estimates and appraisal of benefits
9．2．13 Possible constraints and solutions during implementation of master plan of forest tourism region
9．2．14 Concepts of fund raising
9．2．15 Suggestions relating to interrelations of relevant sectors
9．3 Procedures of formulating master plan of forest tourism region
9．3．1 Pre-preparatory work
9．3．2 Preparation
一、前期工作
二、准备工作
三、编制规划
9．3．3 Formulation of plan
9．4．3 Principal methods and contents of management plan
第四节 风景林经营方案
一、编制经营方案的目的、意义
二、编制经营方案的指导思想和基本原则
三、编制森林经济方案的基本方法和内容
9．4 Formulation of management plan of scenic forest
9．4．2 Guiding concept and basis principles of management plan
9．4．1 Purpose and importance of management plan
一、森林旅游容量的概念和意义
第五节 森林旅游容量规划与游人规模预测
9．5 Planning of carrying capacity of forest tourism and estimation of tourist arrivals
9．5．1 Concept of carrying capacity of forest tourism and its importance
9．5．3 Calculation of carrying capacity of receiving tourist arrivals
二、环境容量的调查测算
9．5．2 Survey and estimation of environmental capacity
三、游客容量的计算
一、生态效益估测
第六节 森林旅游区开发建设效益估测的依据与方法
9．6 Theory and methods of estimation of benefits to be brought by development of forest tourism region
9．6．1 Estimation of ecological benefits
二、社会效益估测
9．6．2 Estimation of social benefits
三、经济效益估测
9．6．3 Estimation of economic benefits
9．6．4 Financial analysis and evaluation
四、财务分析与评价
9．7．2 Principle of budgetary estimate
9．7．1 Justification of budgetary estimate
9．7 Budgetary estimate of total investment of forest tourism region
9．7．3 Method of budgetary estimate
第七节 森林旅游区总体投资概算
一、概算依据
三、概算方法
二、概算原则
9．7．5 Table of budgetary estimate
9．7．4 Budgetary estimate of investment according to categories
四、分类概算投资
五、投资概算表
二、总体规划说明书编写的主要内容
9．8．2 Major contents of annotation attached to master plan
9．8 Outputs of master plan
第八节 总体规划成果
一、总体规划的内容及深度要求
9．8．1 Requirement of master plan in terms of its contents and depth
9．8．3 Mapping of master plan
三、总体规划图绘制
9．8．4 Annexes and attachments of master plan
四、总体规划的有关附件、附录
10．1．1 Principles and basis of division of scenic and functional zones
Chapter 10 Planning of Scenic Zones and Functional Zones of Forest Tourism Region
10．1 Division of scenic zones and functional zones
第十章 森林旅游区景区、功能区的规划设计
一、景区、功能区区划的原则和依据
第一节 景区、功能区区划
10．2 Aesthetic details of design and planning applied in division of scenic zones and functional zones
二、景区、功能区区划
第二节 景区、功能区规划设计的美学底蕴
10．1．2 Division of scenic zones and functional zones
一、形式美的表现形态
10．2．1 Expression forms of formal beauty
二、形式美的法则与应用
10．2．2 Principles and application of formal beauty
第三节 森林旅游区景色的规划设计
一、景物的选择与配置的审美标准
10．3．1 Aesthetic standards of selection and layout of scenes
10．3 Planning and design of scenes of forest tourism region
二、游人审美观以“约定俗成”为准
10．3．2 Aesthetic judgment of tourists-accepted through common practice
三、景物选择配置的原则
10．3．3 Principles applied in selection and layout of scenes
四、景物选择、配置的工作顺序
10．3．4 Order of selection and layout of scenes
六、景区、功能区规划设计成果
五、景区、功能区建筑物造型设计问题
第四节 关于人工建筑和园林小品
10．3．5 Modeling design of buildings to be constructed in scenic and functional zones
10．3．6 Outputs of design and planning of scenic and functional zones
10．4 Man made constructions and gardening establishments
一、山门
10．4．1 Entrance
二、游路
10．4．2 Paths for tourists
三、汀步、小桥
四、栏杆或护栏
10．4．4 Balustrade and guardrail
10．4．3 Bridge and bridge-like stones
10．4．5 Rock landscape
10．4．6 Pavilions
六、停
五、石景
10．5 Naming of forest tourism region，scenes and scenic establishments
10．5．1 Names taken from famous toponym
第五节 关于森林旅游区及景区、景物的命名
一、用闻名遐迩的地名
10．5．2 Names taken from toponym and people s name originated from fairy tales
10．5．3 Names taken from classical opus and novels
三、用古典小说、戏曲中的人物及地名
二、用神话故事里人名、地名
10．5．6 Giving a name in accordance with characteristics of scenes，zones and region
10．5．5 Names taken from historical heroes and events
10．5．4 Names taken from names of people or thing of famous poem
四、借用著名诗词歌赋中人物或事物名称
六、根据景物、景区、旅游区的特点命名
五、用历史人物或事件命名
七、名称宜美且语义鲜明
10．5．7 Preferred names with clear and graceful meaning
10．5．8 Avoidance of thoughts in naming
八、几种不可取的命名思路
10．6 Other problems in planning and design of scenes
10．6．1 Historical ruins and relics
一、关于历史遗址、遗迹
第六节 关于景区规划设计中的若干其他问题
二、关于当地提供的历史传说
三、对古代名人轶事的处理方法
10．6．3 Dealing with historical figures and anecdotes
10．6．2 Local historical legend
四、对现有神话故事和鬼怪传说的处理
五、为增加景物而编写神话
10．6．5 Composing myth for new scenes
10．6．4 Dealing with legend and ghost story
10．7 Creation of atmosphere of Chinese culture
一、匾额
第七节 关于营造中国文化氛围
10．7．1 Inscribed tablets
二、对联
10．7．2 Couplets
三、题刻
10．7．3 Epigraph
四、需要注意的问题
10．7．4 Problems that should pay attention to
Chapter 11 Planning of Supporting Facilities of Forest Tourism Region
11．1 Categories and principles of supporting facilities of forest tourism region
11．1．1 Categories of supporting facilities of forest tourism region
第十一章 森林旅游区支持设施建设规划
第一节 森林旅游区支持设施的分类与建设原则
一、森林旅游区支持设施的种类
11．1．2 Importance and necessity of supporting facilities
二、、支持设施建设的重要性和必要性
11．1．3 Principles of planning and construction of supporting facilities
三、支持设施建设规划的基本原则
11．2．1 Basis of planning of service facilities
一、编制服务设施建设规划的依据
第二节 森林旅游区服务设施建设规划
11．2 Planning of construction of service facilities
11．2．2 Selection of sites for service facilities
11．2．3 Scale and standard of service facilities
三、服务设施规模和标准
二、服务设施建设的选址
11．2．4 Preliminary design of service facilities
四、服务设施建设初步设计
11．3．2 Layout of roads and principle applied in of road construction and its justification
11．3．1 Analysis of present status of roads
11．3 Planning of roads in forest tourism region
第三节 森林旅游区交通道路规划
二、各种道路布局、建设的原则和依据
一、交通道路现状分析
11．3．4 Preliminary design of roads
11．3．3 Standards applied in road construction and its justification
三、各种道路建设的标准及依据
四、道路建设初步设计
一、供水规划
第四节 森林旅游区基础设施规划
11．4．1 Planning of water supply
11．4 Planning of infrastructure of forest tourism region
三、供电规划
二、排水规划
11．4．3 Planning of power supply
11．4．2 Planning of water drainage
四、供冷、供暖规划
11．4．5 Planning of communication，broadcast and television
11．4．4 Planning of indoor heating and cooling system
五、通讯、广播、电视规划
11．5 Planning of recreational facilities
第五节 游乐设施规划
一、森林旅游区需要的游乐设施种类
11．5．1 Sorts of recreational facilities
二、游乐设施规划原则
11．5．2 Principles applied in planning of recreational facilities
12．1 Characteristics of management of forest tourism region
12．1．2 Natural beauty is the most outstanding feature of forest tourism region
12．1．1 Ecological protection is precondition of management of forest tourism region
第十二章 森林旅游区的经营管理
第一节 森林旅游区经营管理的特点
一、生态保护是森林旅游区管理工作的根本前提
二、自然美是森林旅游区最突出的特色
Chapter 12 Management of Forest Tourism Region
12．1．5 Difference in service objects and tourism requirement
12．1．3 Forest tourism region is a window of spiritual civilization development in China
12．1．6 Management of forest tourism region if a dynamic systems engineering
12．1．4 Seasonal change of tourists is a dilemma of management of forest tourism region
12．2 Major contents of management of forest tourism region
三、森林旅游区是社会主义精神文明建设的窗口和阵地
四、客流量的季节性变化是森林旅游区经营管理的突出难题
五、服务对象和旅游需求的差异性
六、森林旅游区管理是动态的系统工程
第二节 森林旅游区经营管理的主要内容
12．2．5 Respect of property right
12．2．4 Formulation and implementation of a policy for contesting tourism market
12．2．3 Perfection of management system
12．2．2 Formulation and implementation of management measures
12．2．1 Development targets
五、明晰产权制度
一、制定发展目标
二、制定和实施管理决策
三、完善经营管理体系
四、制定和实施旅游市场竞争取胜策略
12．2．6 Protection and management of forest tourism resources
六、森林旅游资源保护管理
12．3．1 Concept， composition and management of assets of forest tourism resources
12．3 Assessment and management of assets of forest tourism resources
第三节 森林旅游资源资产评估与管理
一、森林旅游资源资产的概念、组成与属性
12．3．2 Assessment of assets of forest tourism resources
二、森林旅游资源资产评估
12．3．3 Management of assets of forest tourism resources
三、森林旅游资源资产管理
一、建立森林旅游区现代化经营机制的概念和意义
12．4．2 Basic contents of modern management mechanism of forest tourism region
12．4．1 Concept and importance of modern management mechanism of forest tourism region
12．4 Modern management mechanism
第四节 现代化经营机制
二、森林旅游区现代化经营机制的基本内容
三、提高经营管理水平的途径
12．4．3 Approaches of improving management
12．5．1 Management of tourists
第五节 森林旅游活动管理
12．5 Management of forest tourism activities
一、游人管理
三、安全管理
12．5．4 Management of environment sanitation
12．5．3 Safety management
12．5．2 Public security management
四、环境卫生管理
二、治安管理
12．5．7 Management of tour transport
12．5．6 Management of guide service
12．5．5 Management of service stands
五、服务摊点管理
六、导游服务管理
七、旅游交通管理
第六节 风景林经营管理
八、娱乐服务管理
12．6 Management of scenic forest
12．5．8 Management of recreational service
一、科学经营风景林的必要性
12．6．2 Technique of maintenance of scenic forest
12．6．1 Necessity of management of scenic forest
二、风景林培育技术
13．1．1 Impact of tourism on eco-environment
13．1 Eco-environmental Protection of forest tourism region
Chapter 13 Environmental Protection of Forest Tourism Region
第十三章 森林旅游区环境保护
第一节 森林旅游区生态环境的保护
一、旅游给生态环境带来巨大冲击
13．1．2 Human intervention is a major factor of environmental degradation
二、人为破坏是生态环境恶化的主因
三、正确认识森林旅游与生态环境保护的关系
13．1．3 Right recognition of relationship between forest tourism and eco-environmental protection
13．1．5 Strengthening of forest legislation and enforcement
13．1．4 Formulation of forest management plan of forest tourism region
五、不断强化立法和执法
四、重新编制森林旅游区森林经营方案
13．1．6 Raising public awareness on environmental protection through broad and repeated advocacy and education
六、广泛地反复地进行宣传教育，提高全社会的环保意识
13．2．1 Relationship of eco-environment with scenic and natural resources in forest tourism region
13．2 Protection of scenes and natural resources
13．2．2 Importance of protection of scenic and natural resources
第二节 景观和自然资源保护
一、森林旅游区景观资源和自然资源与生态环境的关系
二、保护景观资源和自然资源的意义
三、保护工作必须充分利用已有的法律、法规和政策
13．2．3 Protection through enforcement of existing laws，regulations and policies
四、保护工作中需要注意的问题
第三节 景观生态系统稳定性的保护
一、景观生态系统的特点及其发展规律
13．2．4 Important issues encountered in protection
13．3 Protection of stability of scenic ecosystems
13．3．1 Characteristics and development law of scenic ecosystem
13．3．2 Importance of stability of scenic ecosystem and its features
二、景观生态系统稳定的重要性及其特征
三、保护景观生态系统稳定性的理论依据与途径
13．3．3 Theory and approaches of protection of stability of scenic ecosystem
13．4．2 Planning of environmental protecition
13．4．1 Importance of environmental protection and safety facilities
第四节 环境保护和安全设施规划
二、环境保护规划
13．4 Planning of environmental protection and safety facilities
一、环境保护和安全设施的重要性
13．4．3 Planning of safety facilities
13．4．4 Planning of control of forest fire and disease
三、安全设施规划
四、森林防火和病虫害防治规划
13．4．5 Planning of greening
五、绿化规划
14．1．1 Characteristics of forest tourism products
14．1 Characteristics of forest tourism products and their classification
Chapter 14 Products of Forest Tourism and Their Marketing
第十四章 森林旅游产品和营销
第一节 森林旅游产品的特点和分类
一、森林旅游产品的特点
14．1．2 Classification of forest tourism products
二、森林旅游产品的分类
三、森林旅游产品的构成及营销方式
14．1．3 Composition of forest tourism products and their marketing modes
14．1．4 Quality of forest tourism products
四、森林旅游产品质量
14．2．1 Principles of development of forest tourism products
14．2．2 Justification of development of forest tourism products
二、森林旅游产品开发的依据
一、森林旅游产品开发的原则
第二节 森林旅游产品的开发
14．2 Development of forest tourism products
14．2．3 Approaches and methods of development of forest tourism products
三、森林旅游产品开发的途径和方法
14．3 Marketing of forest tourism products
第三节 森林旅游市场营销
14．3．2 Marketing modes of forest tourism
14．3．1 Principles of marketing of forest tourism products
二、森林旅游营销方式
一、森林旅游营销原则
14．3．3 Decision making in terms of products
三、产品决策
五、促销组合决策
四、营销渠道决策
14．3．4 Decision making in terms of marketing channel
14．3．5 Decision making in terms of market promotion
六、广告宣传决策
14．3．6 Decision making in terms of advertisement
七、季节价格策略
14．3．7 Strategy on seasonal pricing
参考文献
References
附录 中国部分森林旅游区和森林旅游企业简介
Annex:
Brief Accounts of Forest Tourism Regions and Forest Tourism Enterprises（Part）
Beijing Forest Tourism Development Corporation
北京市森林旅游开发公司
Zhangjiajie National Forest Park
张家界国家森林公园
Qiandaonu Lake National Forest Park
千岛湖国家森林公园
Liuxihe River National Forest Park
流溪河国家森林公园
Fuzhou National Forest Park
福州国家森林公园
秦皇岛海滨国家森林公园
Haibin National Forest Park，Qinhuangsdao City
Huoshankou National Forest Park
火山口国家森林公园
青海湖鸟岛揽胜
Niaodao Island（Bird Island）of Qinghaihu Lake
灵岩洞国家森林公园
Lingyandong National Forest Park
太白国家森林公园
Taibai National Forest Park
楼观台国家森林公园
Louguantai National Forest Park
云南玉龙山与老君山
Yulong Mountain（Jade Dragon Mountain）and Laojunshan Mountain，Yunnan Province
Shangfangshan National Forest Park，Suzhou City
苏州上方山国家森林公园
Beishan National Forest Park
北山国家森林公园
姑婆山国家森林公园
Guposhan National Forest Park
野梅岭森林公园
万佛山森林公园
Yemeiling Forest Park
Wanfoshan Forest Park
鹫峰国家森林公园
Jiufeng National Forest Park
瓦屋山国家森林公园
Wawushan National Forest Park
Saihanba National Forest Park
塞罕坝国家森林公园
玉山国家公园
Yu Shan National Park
牡丹峰国家森林公园
Mudanfeng（Peony Peak）National Forest Park
Huangyangshan National Forest Park
黄阳山森林公园
Three Scenes of Panxian County
盘县三景
