最新查询
内容简介
PART 1 SCIENTIFIC INQUIRY S ROLE IN DECISION MAKING
CHAPTER 1 THE ROLE OF BUSINESS RESEARCH IN THE DECISION-MAKING PROCESS
OVERVIEW
THE NATURE OF DECISION MAKING
Levels of Decision Making
Decision-Making Processes
THE ROLE OF RESEARCH IN DECISION MAKING
Business Research Defined
Business Research and Ethics
Role In Decision Making
Research and the Intermational Business Setting
THE MANAGER-RESEARCHER RELATIONSHIP
PLAN OF THE BOOK
The Business Research Process
SUMMARY
DISCUSSION QUESTIONS
NOTES
SUGGESTED READING
CHAPTER 2 SCIENTIFIC INQUIRY
OVERVIEW
DEFINITIONS
Observations,Facts
Concepts,Constructs,Definitions,Variables
Problems,Hypotheses,Laws
Theories,Models
METHODS OF THEORY CONSTRUCTION
Model-Based Theory
Functional Theory
Deductive Theory
Inductive Theory
RELEVANCE OF SCIENCE IN BUSINESS RESEARCH
Science versus Nonscience
Scientific Method
STATE OF THE ART IN BUSINESS RESEARCH
Levels of Scientific Endeavor
Computers and Business Research
Where Do We Go from Here?
SUMMARY
NOTES
DISCUSSION QUESTIONS
SUGGESTED READING
PART 2 BEGINNING THE RESEARCH PROCESS
CHAPTER 3 SECONDARY DATA COLLECTION IN BUSINESS INQUIRY
OVERVIEW
SECONDARY DATA IN BUSINESS RESEARCH
Uses of Secondary Data
Search Strategy
Manual Searches
SELECTION OF DATA RETRIEVAL METHODS
Online Searches
MANAGERIAL CONSIDERATIONS
SUMMARY
DISCUSSION QUESTIONS
NOTES
SUGGESTED READING
CHAPTER 4 PROBLEM AND PROPOSAL DEVELOPMENT AND MANAGEMENT
OVERVIEW
PROBLEM IDENTIFICATION AND FORMULATION
Problem Identification
Problem Formulation
The Question of Value
PROPOSAL DEVELOPMENT
A Typology of Business-Related Research Proposals
Structure of a Proposal
A Sample Research Proposal
MANAGERIAL CONSIDERATIONS
Proposal Evaluation Mechanisms
Other Control Mechanisms
DISCUSSION QUESTIONS
SUMMARY
NOTES
SUGGESTED READING
APPENDIX:METHODS OF ASSESSING THE VALUE OF RESEARCH INFORMATION
Bayesian Decision Analysis
Simple Savings Method
Return on Investment
Notes
PART 3 RESEARCH DESIGN
CHAPTER 5 FUNDAMENTALS OF RESEARCH DESIGN
THE NATURE OF RESEARCH DESIGN
OVERVIEW
ERROR REDUCTION THROUGH DESIGN
Potential Sources of Error in the Research Process
Managerial Strategies for Degling with Error
MAJOR TYPES OF DESIGNS
Ex Post Facto Designs
Experimental Designs
SPECIFIC DESIGN CONFIGURATIONS
Validity Concems
Specific Designs
MANAGERIAL CONSIDERATIONS
SUMMARY
DISCUSSION QUESTIONS
NOTES
SUGGESTED READING
APPENDIX:ADVANCED EXPERIMENTAL DEXIGNS
Completely Randomized Design
Randomized Block Design
The Latin Square Design
Factorial Design
Analysis of Covariance
Notes
CHAPTER 6 FOUNDATIONS OF MEASUREMENT
OVERVIEW
THE NATURE OF MEASUREMENT
Components of Measurement
The Measurement Process
LEVELS OF MEASUREMENT
Nominal
Ordinal
Interval
Ratio
EVALUATION OF MEASUREMENT SCALES
Validity
Reliability
MANAGERIAL CONSIDERATIONS
SUMMARY
DISCUSSION QUESTIONS
NOTES
SUGGESTED READING
APPENDIX:COMPUTATIONAL EXAMPLE OF COEFFICIENT ALPHA FOR ENERGY CONSCIOUSNESS MULTHTEM SCALE
CHAPTER 7 SCALING AND INSTRUMENT DESIGN
OVERVIEW
THE NATURE OF INSTRUMENT DESIGN
SCALE DEVELOPMENT
Item Phrasing
Response Formats
Frequenfly Used Scaling Techniques
INSTRUMENT DESIGN
Scale Sequencing and Layout
Pretesting and Collecting
MANAGERIAL CONSIDERATIONS
SUMMARY
DISCUSSION QUESTIONS
NOTES
SUGGESTED READING
CHAPTER 8 SAMPLING DESIGN
THE NATURE OF SAMPLING
Terminology
OVERVIEW
The Rationale for Sampling
The Sampling Process
AN INTRODUCTION TO THE PHILOSOPHY OF SAMPLING
SAMPLE DESIGNS
Sample Design Choice Considerations
Probability Designs
PRACTICAL CONSIDERATIONS IN SAMPLING
MANAGERIAL CONSIDERATIONS
DISCUSSION QUESTIONS
SUMMARY
NOTES
SUGGESTED READING
APPENDIX:A COMPUTATIONAL EXAMPLE ILLUSTRATING THE PROPERTIES OF THE CENTRAL LIMIT THEOREM
Notes
PART 4 DATA COLLECTION
CHAPTER 9 PRIMARY DATA COLLECTION
OVERVIEW
THE NATURE OF PRIMARY DATA COLLECTION(PDC)
PASSIVE PDC
Personal Interviewing
ACTIVE PDC
Telephone Interviewing
Mail Interviewing
Computerized Interviewing
A Comparison of Collection Methods
PDC VENDORS
PANEL VENDORS
MANAGERIAL CONSIDERATIONS
DISCUSSION QUESTIONS
SUMMARY
NOTES
SUGGESTED READING
APPENDIX:QUALITATIVE RESEARCH
Nature and Uses of Qualitative Research
Types of Qualitative Research
Notes
CHAPTER 10 MODEL BUILDING:SELECTION AND USE
OVERVIEW
IMPORTANCE AND TERMINOLOGY
VERBAL VERSUS MATHEMATICAL MODELS
Classification Criteria
TYPES OF MODELS
Model Specification
Managerial Objectives of Modeling
SELECTING A MODEL SOLUTION TECHNIQUE
Sample Decision Models and Solution Techniques
AN EXAMPLE OF MODEL CONSTRUCTION SOLUTION AND USE
MANAGERIAL CONSIDERATIONS
SUMMARY
NOTES
DISCUSSION QUESTIONS
SUGGESTED READING
PART 5 ANALYTICAL PROCEDURES
CHAPTER 11 PLANNING FOR DATA ANALYSIS
OVERVIEW
PLANNING ISSUES
SELECTING APPROPRIATE ANALYTICAL SOFTWARE
THE PREANALYTICAL PROCESS
Step 1:Data Editing
Step 2:Variable Development
Step 3:Data Doding
Step 4:Error Check
Step 5:Data Structure Generation
Step 6:Preanalytical Computer Check
Step 7:Tabulation
BASIC ANALYTICAL FRAMEWORK FOR BUSINESS RESEARCH
MANAGERIAL CONSIDERATIONS
SUMMARY
DISCUSSION QUESTIONS
NOTES
SUGGESTED READING
CHAPTER 12 BASIC ANALYTICAL METHODS
OVERVIEW
CLASSIFICATION OF ANALYTICAL METHODS BY PURPOSE
BASIC METHODS OF ASSESSING ASSOCIATION
Crosstabulation
Contingency Correlation
Spearman Rank Correlation
Pearson s
Chi-Square Test
BASIC METHODS OF ASSESSING DIFFERENCES
Z-Test for Differences in Proportions
t-Test for Differences in Means
SUMMARY
DISCUSSION QUESTIONS
NOTES
SUGGESTED READING
APPENDIX:ADDITIONAL BASIC ANALYTICAL TECHNIQUES
The Normal Distribution
Standardizing a Data Array
Caiculation of the Sample Mean X and Sample Variance S2
Covariation(Covariance)
CHAPTER 13 ANALYSIS OF VARIANCE AND REGRESSION TECHNIQUES
OVERVIEW
THE NATURE OF VARIANCE DECOMPOSITION
LINEAR MODELS
One-Way Analysis of Variance(ANOVA)
Two-Way Analysis of Variance(ANOVA)
Linear Regression
Analysis of Covariance
SUMMARY
NONPARAMETRIC ANOVA
DISCUSSION QUESTIONS
NOTES
SUGGESTED READING
APPENDIX:THE USE OF DUMMY AND EFFECT CODING TO EXAMINE GROUP DIFFERENCES USING MULTIPLE LINEAR REGRESSION
CHAPTER 14 ADVANCED MULTIVARIATE ANALYSIS
OVERVIEW
INTRODUCTION TO MULTIVARIATE ANALYSIS
SELECTION OF A MULTIVARIATE TECHNIQUE
ANALYSIS OF DEPENDENCY
Muitivariate Analysis of Variance
Multiple Discriminant Analysis
Conjoint Analysis
Covariance Structure Analysis
ANALYSIS OF INTERDEPENDENCY
Factor Analysis
Cluster Analysis
Mulfidimensional Scaling
COMMENT ON MULTIVARIATE TECHNIQUES
SUMMARY
DISCUSSION QUESTIONS
NOTES
SUGGESTED READING
PART 6 RESEARCH REPORTING AND EVALUATION
CHAPTER 15 ETHICAL CONSIDERATIONS IN BUSINESS RESEARCH
OVERVIEW
ETHICAL CONSIDERATIONS IN BUSINESS RESEARCH
Societal Rights
Subjects Rights
Clients /Managers Rights
Researchers Rights
CODES OF ETHICS
MANAGERIAL CONSIDERATIONS
SUMMARY
DISCUSSION QUESTIONS
NOTES
SUGGESTED READING
APPENDIX:EXCERPTS FROM THE ICC/ESOMAR INTERNATIONAL CODE OF MARKETING AND SOCIAL RESEARCH PRACTICE
Introduction
3.2 Code
Appendix 1
CHAPTER 16 RESEARCH REPORTING
OVERVIEW
WRITTEN RESEARCH REPORTS
The Outline
Guidelines
ORAL PRESENTATIONS
COMMUNICATION CHALLENGES IN THE FUTURE
MANAGERIAL CONSIDERATIONS
SUMMARY
NOTES
DISCUSSION QUESTIONS
SUGGESTED READING
CHAPTER 17 EVALUATION OF BUSINESS RESEARCH
OVERVIEW
EVALUATING A RESEARCH REPORT
Evaluation:Problem Development
Evaluation:Research Design
Evaluation:Data Collection
Evaluation:Analytical Procedures
Evaluation:Reporting
Overall Evaluative Score
SUMMARY
DISCUSSION QUESTIONS
SUGGESTED READING
APPENDIX A APRACTITIONER S GUIDE TO SECONDARY BUSINESS INFORMATION SOURCES
RESEARCH GUIDES AND BIBUOGRAPHIES
ENCYCLOPEDIAS,DIRECTORIES,DICTIONARIES AND HANDBOOKS
INDEXES
STATISTICAL SOURCES
REFERENCES FOR INDIVIDUAL COMPANIES
OTHER SOURCES:INTERNATIONAL BUSINESS
A NOTE ON THE STANDARD INDUSTRIAL CLASSIFICATION(SIC)
APPENDIX B SELECTED STATISTICAL TABLES
TABLE B.1 RANDOM NUMBERS
TABLE B.2 AREAS UNDER THE NORMAL CURVE
TABLE B.3 DISTRIBUTION OF t
TABLE B.4 DISTRIBUTION OF x2
TABLE B.5 FDISTRIBUTION
TABLE B.6 FISHER S z TRANSFORMATION OF lxy
INDEX
