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内容简介
PREFACE TO EDITION FOR CHINA
PART Ⅰ THE FRONTIERS OF MANAGEMENT
Introduction The Future Is Being Shaped Today
Chapter 1 The Changed World Economy
Chapter 2 America s Entrepreneurial.Job Machine
Chapter 3 Why OPEC Had to Fail
Chapter 4 The Changing Multinational
Chapter 5 Modem Prophets:Schumpeter or Keynes?
Chapter 6 Picking People:The Basic Rules
Chapter 7 Measuring White-Collar Productivity
Chapter 8 Management:The Problems of Success
Chapter 9 The Information-Based Organization
Chapter 10 Management as a Liberal Art
Chapter 11 The Five Rules of Successful Acquisitions
Chapter 12 The Innovative Organization
Chapter 13 Social Needs and Business Opportunities
Afterword:Social Invovation--Management s New Dimension
PART Ⅱ THE CHANGING WORLD OF THE EXECUTIVE
Introduction:A Society of Organizations
Chapter 1 A Scorecard for Management
Chapter 2 Helping Small Businesses Cope
Chapter 3 The Delusion of Profits
Chapter 4 Managing Capital Productivity
Chapter 5 Six Durable Economic Myths
Chapter 6 Measuring Business Performance
Chapter 7 Managing the Knowledge Worker
Chapter 8 The Rise of Production Sharing
Afterword:The Matter of Business Ethics
PART Ⅲ MANAGING FOR THE FUTURE:THE 1990S AND BEYOND
Interview:Notes on the Post-Business Society
Chapter 1 The New Productivity Challenge
Chapter 2 Leadership:More Doing Than Dash
Chapter 3 Tomorrow s Managers:The Major Trends
Chapter 4 How to Manage the Boss
Chapter 5 Manage by Walking Around-Outside!
Chapter 6 What the Nonprofits Are Teaching Business
Chapter 7 Nonprofit Governance:Lessons for Success
Chapter 8 The Governance of Corporations
Chapter 9 Four Marketing Lessons for the Future
Chapter 10 Company Performance:Five Telltale Tests
Chapter 11 R D:The Best Is Business-Driven
Chapter 12 The 10 Rules of Effective Research
Chapter 13 The Emerging Theory of Manufacturing
Afterword:The 1990s and Beyond
PARTIV MANAGING IN A TIME OF GREAT CHANGE
Interview:The Post-Capitalist Executive
Chapter 1 The Theory of the Business
Chapter 2 Planning for Uncertainty
Chapter 3 The Five Deadly Business Sins
Chapter 4 Managing the Family Business
Chapter 5 Six Rules for Presidents
Chapter 6 Managing in the Network Society
Chapter 7 The New Society of Organizations
Chapter 8 We Need to Measure,Not Count
Chapter 9 There s Three Kinds of Teams
Chapter 10 The Information Executives Need Today
Chapter 11 Trade Lessons from the World Economy
Chapter 12 The US Economy s Power Shift
Chapter 13 Where the New Markets Are
Chapter 14 A Century of Social Transformations
Chapter 15 Reinventing Government
Chapter 16 Can the Democracies Win the Peace?
Interview:Managing in a Post-Capitalist Society:An Interview with Industry Week Conducted by Tom Brown
