ContentsPART 1　An Orientation to the Case MethodChapter 1　Note to the Studenton the Case Method

Chapter 2　Introduction to Marketing Decision Making

Chapter 3　FinancialAnalysisforMarketingDecisionMaking

Chapter4　ACasewithaStudentAnalysis

PART 2　Introduction to Marketing Decision MakingCase 1：General Motors：Cadillac

Case 2：KitchenAid Small Appliances：Central Europe

Case 3：CompaqComputerCorporation

Case 4：Exercise on Financial Analysis for Marketing Decision Making

PART 3　Marketing Information and ForecastingCase 5：The Atlanta Journal and Constitution（A）

Case 6：Greenwood Federal Savings and Loan

Case 7：AGT，Inc.

Case 8：Modern Plastics（A）

PART 4 Product and Brand Management DecisionsCase 9：Machine Vision International

Case 10：Voice Mail Around the World

Case 11：Schweppes Raspberry Ginger Ale

Case 12：Electrohome（A）：Projection Systems Division

PART 5 Distribution DecisionsCase 13：Chaebol Electronics Company,U．S．

Case 14：Ito-Yokado Company

Case 15：Levi Strauss Japan K．K．

Case 16：American Airlines：SABRE Reservation System in Europe

PART 6 Promotion DecisionsCase 17：South-West Pharmaceutical Company

Case 18：Suburban CableVision

Case 19：Rich’s Department Store

Case 20：Exercise in Print Advertising Assessment

Case 21：The Customer-Focus Challenges of Integrated Marketing Communications at CCH

Case 22：Allied Food Distributors

Case 23：Outdoor Sporting Products，Inc.

PART 7 Pricing DecisionsCase 24：Royale Suites

Case 25：TechtronicsLimited

Case 26：Big Sky of Montana，Inc.

Case 27：Procter Gamble Inc.：Downy Enviro-Pak

PART 8 Public Policy and Ethical Aspects of MarketingCase 28：Nestlé and the Infant Food Controversy（A）

Case 29：InterMark：Designing UNICEF’s Oral Rehydration Program in Zambia

Case 30：Country Lass Fashions

PART 9 Marketing Programs and StrategyCase 31：Virgin Atlantic Airways

Case 32：Dutch Food Industries Company

Case 33：Quaker State

Case 34：L．A．Gear

Case 35：Longevity Healthcare Systems，Inc.

Case 36：Cima Mountaineering，Inc.