目录

Unit One：Management 管理学

Lesson One：Introduction ofManagement

A．What Is Management？

B．Current Managerial Approach—Toward Integration

Lesson Two：Managers

A．Understanding Managers

B．Small Business Management

Lesson Three：Planning and Organizing

A．Planning

B．Organizing

Lesson Four：Leading and Controlling

A．Leading

B．Controlling

Test 1

Unit Two：Marketing Management 营销管理

Lesson One：Understanding Marketing Management

A．Understanding the CriticalRole of Marketing

B．Strategic Planning and Marketing Process

Lesson Two：Analyzing Marketing Opportunities and Selecting Target Markets

A．Analyzing Marketing Opportunities

B．Selecting Target Markets

Lesson Three：Developing Marketing Programs

A．Developing the Marketing Mix

B．Designing Strategy for the Global Marketplace

Lesson Four：Managing Marketing Effort

A．Building Customer Relationships through Satisfaction，Value，and Quality

B．Creating Competitive Advantage

Test 2

Lesson One：Basics of Human Resource Management

Unit Three：Human Resource Management 人力资源管理

A．Features and Objectives

B．The Challenges in HRM

Lesson Two：Strategic HRM and HR Planning

A．Strategic Human Resource Management

B．Human Resource Planning

Lesson Three：Membership

A．The Hiring Process

B．Training and Decruitment

Lesson Four：Career Development，Performance Appraisal，and Reward Management

A．Career Development

B．Performance Appraisal and Reward Management

Test 3

Lesson One：Foundations of Business Communication

Unit Four：Business Communication 商务沟通

A．Understanding Business Communication

B．How Communication Works

Lesson Two：Information Control System

A．Communication Networks Ⅰ

B．Communication Networks Ⅱ

Lesson Three：Business Communication and Technology

A．Management Information System

B．Communicating through Technology

Lesson Four：Sharpening Business Communication Skills

A．Handling Intercultural Communication

B．Developing Some Basic Skills

Test 4

Appendix Ⅰ：参考答案

Appendix Ⅱ：参考译文