内容简介
Unit 1 History of Art and Design
Lesson 1 The Origin of Design
Lesson 2 Integration of Design
Lesson 3 Michelangelo
Lesson 4 Annie Leibovitz Biography
Unit 2 Definition of Design
Lesson 5 RE-DESIGN:Daily Products of the 21st Century
Lesson 6 What Is User-centered Design and Why Do We Need It?
Lesson 7 Evidence-based Design
Lesson 8 Screen Designs in Context
Unit 3 Design Principles
Lesson 9 Comparison and Consistency
Lesson 10 The Eight Golden Rules of Interface Design
Lesson 11 Billboard Design 101
Lesson 12 Typographic Principles for Packaging Design
Unit 4 Design Psychology
Lesson 13 Hierarchy of Needs
Lesson 14 Emotional Design:People and Things
Lesson 15 Ten Psychological Principles to Design with
Lesson 16 Metaphorically Speaking
Unit 5 Design Management and Strategy
Lesson 17 Manufacturing,Design,and Innovation
Lesson 18 Meeting Business Challenges
Lesson 19 The Third Dimension:The Sheer Cliff of Value
Lesson 20 Introduction to Brand Strategy:7 Essentials for a Strong Company Brand
Unit 6 Design Research
Lesson 21 Brainstorming Graphic Organizers
Lesson 22 Card Sorting
Lesson 23 Evaluative Research
Lesson 24 Usability Metrics
Unit 7 Materials and Techniques of Design
Lesson 25 Ten Tips for Sustainable Package Design
Lesson 26 What Is Wearable Tech?Everything You Need to Know Explained
Lesson 27 What Is 3D Printing?
Lesson 28 Eyetracking
Unit 8 Design Focus
Lesson 29 Big Data Visualization:Turning Big Data into Big Insights
Lesson 30 Natural User Inteffaces
Lesson 31 Designing Memorable Experiences
Lesson 32 What Is Design for Services?
Unit 9 Case Studies in Innovation
Lesson 33 Amazon.com
Lesson 34 High Line
Lesson 35 Learning More About Creativity and Innovation from LEGO
Lesson 36 Design at Yahoo!
Unit 10 Designers and Their Works
Lesson 37 STUDIO 101—WK Interact
Lesson 38 Tom Otterness'Life Underground
Lesson 39 Bill Verplank—Designing Interactions
Lesson 40 Project Praxis:The Power of Branding—CCTV“Ink”
Unit 11 Education and Career
Lesson 41 Western Education Systems
Lesson 42 Environmental Design:Pollution,Crowding and Ecology
Lesson 43 How to Be a Graphic Designer?
Lesson 44 Setting Up a Studio,Individually or Collectively?
Unit 12 Trends and Perspectives
Lesson 45 The Future of Advertising
Lesson 46 Challenges of Electric Vehicle Design
Lesson 47 Ten Plagues of the Information Age
Lesson 48 Paper Beats Plastic?How to Rethink Environmental Folklore
词汇表