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《艺术设计专业英语》_王愉编著_14103963_9787302451693

【书名】:《艺术设计专业英语》
【作者】:王愉编著
【出版社】:北京:清华大学出版社
【时间】:2016
【页数】:347
【ISBN】:9787302451693
【SS码】:14103963

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内容简介

Unit 1 History of Art and Design

Lesson 1 The Origin of Design

Lesson 2 Integration of Design

Lesson 3 Michelangelo

Lesson 4 Annie Leibovitz Biography

Unit 2 Definition of Design

Lesson 5 RE-DESIGN:Daily Products of the 21st Century

Lesson 6 What Is User-centered Design and Why Do We Need It?

Lesson 7 Evidence-based Design

Lesson 8 Screen Designs in Context

Unit 3 Design Principles

Lesson 9 Comparison and Consistency

Lesson 10 The Eight Golden Rules of Interface Design

Lesson 11 Billboard Design 101

Lesson 12 Typographic Principles for Packaging Design

Unit 4 Design Psychology

Lesson 13 Hierarchy of Needs

Lesson 14 Emotional Design:People and Things

Lesson 15 Ten Psychological Principles to Design with

Lesson 16 Metaphorically Speaking

Unit 5 Design Management and Strategy

Lesson 17 Manufacturing,Design,and Innovation

Lesson 18 Meeting Business Challenges

Lesson 19 The Third Dimension:The Sheer Cliff of Value

Lesson 20 Introduction to Brand Strategy:7 Essentials for a Strong Company Brand

Unit 6 Design Research

Lesson 21 Brainstorming Graphic Organizers

Lesson 22 Card Sorting

Lesson 23 Evaluative Research

Lesson 24 Usability Metrics

Unit 7 Materials and Techniques of Design

Lesson 25 Ten Tips for Sustainable Package Design

Lesson 26 What Is Wearable Tech?Everything You Need to Know Explained

Lesson 27 What Is 3D Printing?

Lesson 28 Eyetracking

Unit 8 Design Focus

Lesson 29 Big Data Visualization:Turning Big Data into Big Insights

Lesson 30 Natural User Inteffaces

Lesson 31 Designing Memorable Experiences

Lesson 32 What Is Design for Services?

Unit 9 Case Studies in Innovation

Lesson 33 Amazon.com

Lesson 34 High Line

Lesson 35 Learning More About Creativity and Innovation from LEGO

Lesson 36 Design at Yahoo!

Unit 10 Designers and Their Works

Lesson 37 STUDIO 101—WK Interact

Lesson 38 Tom Otterness'Life Underground

Lesson 39 Bill Verplank—Designing Interactions

Lesson 40 Project Praxis:The Power of Branding—CCTV“Ink”

Unit 11 Education and Career

Lesson 41 Western Education Systems

Lesson 42 Environmental Design:Pollution,Crowding and Ecology

Lesson 43 How to Be a Graphic Designer?

Lesson 44 Setting Up a Studio,Individually or Collectively?

Unit 12 Trends and Perspectives

Lesson 45 The Future of Advertising

Lesson 46 Challenges of Electric Vehicle Design

Lesson 47 Ten Plagues of the Information Age

Lesson 48 Paper Beats Plastic?How to Rethink Environmental Folklore

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