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《基于体裁的英语商务报告写作研究》_杨军著_14042339_9787566314765

【书名】:《基于体裁的英语商务报告写作研究》
【作者】:杨军著
【出版社】:北京:对外经济贸易大学出版社
【时间】:2015
【页数】:183
【ISBN】:9787566314765
【SS码】:14042339

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内容简介

Chapter 1 Overview of the Study

1.1 Background of the Study

1.2 Aim and Significance of the Study

Chapter 2 Literature Review

2.1 Definition of Genre-based Writing

2.1.1 Definition of Genre

2.1.2 Genre Analysis

2.1.3 Development of Genre Analysis

2.2 Theoretical Basis

2.2.1 Current Teaching Practice of Genre-based Approach

2.2.2 New Rhetoric

2.2.3 Australian School

Chapter 3 Research Methodology

3.1 Subjects of the Research

3.2 Research Instruments

3.2.1 Pre-test

3.2.2 Pre-study Questionnaire

3.2.3 Teaching Experiments

3.2.4 Post-test

3.2.5 Post-study Questionnaire

3.2.6 Interview

3.2.7 Scoring Criteria

3.3 Research Questions

3.4 Data Analysis and Results of the Empirical Study

3.4.1 Pre-test

3.4.2 Post-test

3.4.3 Pre-study Questionnaire and Post-study Questionnaire

3.4.4 Interview

Chapter 4 Report and Report Types

4.1 Definition of Report

4.2 Types of Reports

4.2.1 Formal and Informal Reports

4.2.2 Presentation Formats

4.2.3 Information Reports

4.2.4 Recommendation Reports

4.3 Consistency in the Type

Chapter 5 Structures of Reports

5.1 Structure of a Report

5.2 Typical Structure of a Business Report

5.3 Outline Structures of Major Types

5.3.1 Structure by Phase

5.3.2 Structure by Time

5.3.3 Structure by Numbers of Tasks

5.3.4 Structure of Proposals

5.3.5 Structure of Research Reports

5.4 Selecting Your Report Type

Chapter 6 The Target Audience

6.1 Who Are the Target Audience?

6.2 Who Are You?

6.3 Readers'Expectations

Chapter 7 Steps in Report Writing

7.1 Flow Chart

7.2 Steps in a Systematic Approach

7.3 The"SUGGESTED"Approach

Chapter 8 Collecting Data and Research

8.1 Types of Data

8.2 Surveys and Investigations

8.3 Constructing a Survey Questionnaire

8.4 Conducting a Survey

8.5 Survey Subjects

8.6 Scale and Scope

8.7 Relevant Information

Chapter 9 Designing a Questionnaire

9.1 Purpose of the Questionnaire

9.2 Problem Statements

9.3 Setting Achievable Questions

9.4 Loopholes to Beware

Chapter 10 Introduction

10.1 Functions of an Introduction

10.2 Components of an Introduction

10.2.1 Purpose

10.2.2 Background

10.2.3 Methods of Investigation

10.2.4 Scope

10.3 Definitions of Terms

10.4 Writing an Introduction

Chapter 11 Findings

11.1 Systematic Organizations

11.2 Beginning

11.3 Middle

11.4 Ending

Chapter 12 Conclusions and Recommendations

12.1 Conclusions

12.2 Write Good Conclusions

12.3 Recommendations

12.4 Write Good Recommendations

Chapter 13 Resources in Chinese

13.1 Usual Procedures

13.2 Common Problems

13.3 A Case Study

Chapter 14 Formats and Formatting

14.1 Cover Page

14.2 Contents Page

14.3 Headings of a Report

14.4 Layout of a Report

14.5 Punctuation Notes

Chapter 15 Language Issues

15.1 Correctness

15.2 Concreteness

15.3 Clarity

15.4 Conciseness

Chapter 16 Types of Visuals

16.1 Important Tools

16.2 Common Types of Visuals

16.2.1 Tables

16.2.2 Organizational Charts

16.2.3 Flow Charts

16.2.4 Bar Charts

16.2.5 Pie Charts

16.2.6 Line Graphs

16.2.7 Drawing and Diagram

16.2.8 Photographs

16.2.9 Maps

16.2.10 Pictograms

Chapter 17 Findings and Discussions

17.1 Findings

17.2 Summary

17.3 Limitations of the Research

17.4 Pedagogical Implications

Appendix Ⅰ Sample Reports(报告样本)

Appendix Ⅱ 英语商务报告写作情况问卷调查(一)

Appendix Ⅲ 英语商务报告写作情况问卷调查(二)

References


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