内容简介
Chapter 1 Overview of the Study
1.1 Background of the Study
1.2 Aim and Significance of the Study
Chapter 2 Literature Review
2.1 Definition of Genre-based Writing
2.1.1 Definition of Genre
2.1.2 Genre Analysis
2.1.3 Development of Genre Analysis
2.2 Theoretical Basis
2.2.1 Current Teaching Practice of Genre-based Approach
2.2.2 New Rhetoric
2.2.3 Australian School
Chapter 3 Research Methodology
3.1 Subjects of the Research
3.2 Research Instruments
3.2.1 Pre-test
3.2.2 Pre-study Questionnaire
3.2.3 Teaching Experiments
3.2.4 Post-test
3.2.5 Post-study Questionnaire
3.2.6 Interview
3.2.7 Scoring Criteria
3.3 Research Questions
3.4 Data Analysis and Results of the Empirical Study
3.4.1 Pre-test
3.4.2 Post-test
3.4.3 Pre-study Questionnaire and Post-study Questionnaire
3.4.4 Interview
Chapter 4 Report and Report Types
4.1 Definition of Report
4.2 Types of Reports
4.2.1 Formal and Informal Reports
4.2.2 Presentation Formats
4.2.3 Information Reports
4.2.4 Recommendation Reports
4.3 Consistency in the Type
Chapter 5 Structures of Reports
5.1 Structure of a Report
5.2 Typical Structure of a Business Report
5.3 Outline Structures of Major Types
5.3.1 Structure by Phase
5.3.2 Structure by Time
5.3.3 Structure by Numbers of Tasks
5.3.4 Structure of Proposals
5.3.5 Structure of Research Reports
5.4 Selecting Your Report Type
Chapter 6 The Target Audience
6.1 Who Are the Target Audience?
6.2 Who Are You?
6.3 Readers'Expectations
Chapter 7 Steps in Report Writing
7.1 Flow Chart
7.2 Steps in a Systematic Approach
7.3 The"SUGGESTED"Approach
Chapter 8 Collecting Data and Research
8.1 Types of Data
8.2 Surveys and Investigations
8.3 Constructing a Survey Questionnaire
8.4 Conducting a Survey
8.5 Survey Subjects
8.6 Scale and Scope
8.7 Relevant Information
Chapter 9 Designing a Questionnaire
9.1 Purpose of the Questionnaire
9.2 Problem Statements
9.3 Setting Achievable Questions
9.4 Loopholes to Beware
Chapter 10 Introduction
10.1 Functions of an Introduction
10.2 Components of an Introduction
10.2.1 Purpose
10.2.2 Background
10.2.3 Methods of Investigation
10.2.4 Scope
10.3 Definitions of Terms
10.4 Writing an Introduction
Chapter 11 Findings
11.1 Systematic Organizations
11.2 Beginning
11.3 Middle
11.4 Ending
Chapter 12 Conclusions and Recommendations
12.1 Conclusions
12.2 Write Good Conclusions
12.3 Recommendations
12.4 Write Good Recommendations
Chapter 13 Resources in Chinese
13.1 Usual Procedures
13.2 Common Problems
13.3 A Case Study
Chapter 14 Formats and Formatting
14.1 Cover Page
14.2 Contents Page
14.3 Headings of a Report
14.4 Layout of a Report
14.5 Punctuation Notes
Chapter 15 Language Issues
15.1 Correctness
15.2 Concreteness
15.3 Clarity
15.4 Conciseness
Chapter 16 Types of Visuals
16.1 Important Tools
16.2 Common Types of Visuals
16.2.1 Tables
16.2.2 Organizational Charts
16.2.3 Flow Charts
16.2.4 Bar Charts
16.2.5 Pie Charts
16.2.6 Line Graphs
16.2.7 Drawing and Diagram
16.2.8 Photographs
16.2.9 Maps
16.2.10 Pictograms
Chapter 17 Findings and Discussions
17.1 Findings
17.2 Summary
17.3 Limitations of the Research
17.4 Pedagogical Implications
Appendix Ⅰ Sample Reports(报告样本)
Appendix Ⅱ 英语商务报告写作情况问卷调查(一)
Appendix Ⅲ 英语商务报告写作情况问卷调查(二)
References