UNIT ONE MANAGEMENT

Ⅰ．LEARNING OBJECTIVES

Ⅱ．WARMING-UP

Ⅲ．PRE-READING

Management

Ⅳ．CASE READING 1

When Corporations Fail at Doing Good

Ⅴ．CASE READING 2

How Strong Is China Inc.?

Ⅵ．PRACTICAL SKILLS

Company Profile

Ⅶ．CASE READING 3

Change in Gay-Marriage Law Could Benefit Businesses

UNIT TWO VISION

Ⅰ．LEARNING OBJECTIVES

Ⅱ．WARMING-UP

Ⅲ．PRE-READING

Business Development

Ⅳ．CASE READING 1

Cautiously Welcoming Our New Computer Overlords

Ⅴ．CASE READING 2

Remaining Vigilant

Ⅵ．PRACTICAL SKILLS

Business Presentation

Ⅶ．CASE READING 3

Lenovo Aims Higher

UNIT THREE CAREER

Ⅰ．LEARNING OBJECTIVES

Ⅱ．WARMING-UP

Ⅲ．PRE-READING

Globalization and Employment

Ⅵ．CASE READING 1

If You Don't Prioritize Your Day,Someone Else Will

Ⅴ．CASE READING 2

Career Development

Ⅵ．PRACTICAL SKILLS

Applying for a Job

Ⅶ．CASE READING 3

The 15 Biggest Body Language Mistakes to Watch out for

How to Deal with Difficult People at Work

UNIT FOUR BUSINESS ETIQUETTE

Ⅰ．LEARNING OBJECTIVES

Ⅱ．WARMING-UP

Ⅲ．PRE-READING

Business Etiquette

Ⅳ．CASE READING 1

The Difference Between a Boss and a Leader

Ⅴ．CASE READING 2

Clamping Down on Corporate Bribery

Ⅵ．PRACTICAL SKILLS

Business Travel

Ⅶ．CASE READING 3

Host at Pl Window on the World Show

UNIT FIVE MARKETING

Ⅰ．LEARNING OBJECTIVES

Ⅱ．WARMING-UP

Ⅲ．PRE-READING

Strategic Implications of Marketing in the 21st Century

Ⅳ．CASE READING 1

Can Preferred Shares Gain a Foothold?

Ⅴ．CASE READING 2

Small Commodities,Big Prospects

Ⅵ．PRACTICAL SKILLS

Business Meetings

Ⅶ．CASE READING 3

Are Computers Making Society More Unequal?

UNIT SIX STRATEGY

Ⅰ．LEARNING OBJECTIVES

Ⅱ．WARMING-UP

Ⅲ．PRE-READING

Values

Ⅳ．CASE READING 1

A New Collaborative Crowdfunding Model

Ⅴ．CASE READING 2

First-Degree Merger

Ⅵ．PRACTICAL SKILLS

Business Reporting

Ⅶ．CASE READING 3

Amazon's Failed Pitch to Authors

Key to Exercises