Part Ⅰ General Knowledge

1 What Is Business English？

1.1 Definition of Business English

1.2 Business English and BEC

1.3 Importance of Business English

2 International Trade

2.1 What Is International Trade？

2.2 International Trade and International Business

3 E-Commerce

3.1 Definition

3.2 E-Commerce and E-Business

3.3 Classifications

3.4 E-Commerce Application

Part Ⅱ Establishing Business Relations

4 Business E-mail Writing

4.1 Introduction

4.2 Constituent Parts

4.3 Business E-mail Styles

4.4 Writing Principles

5 Means to Establish Business Relations

5.1 Introduction

5.2 B2B Websites

5.3 Trade Fairs

5.4 China's Embassy

5.5 Business Connections

5.6 Advertisements in Media

Part Ⅲ Process of International Trade

6 Inquiry

6.1 Introduction

6.2 Specimen Inquiries

6.3 Strategies for Reply

6.4 Phishing Inquiries

6.5 How to Identify Phishing Inquiries

7 Offer

7.1 Introduction

7.2 Price Terms

7.3 Price-list and Catalog

7.4 Samples

7.5 FCO and Firm Offer

7.6 Strategies for Offer

8 Counter-Offer

8.1 Introduction

8.2 What Is a Counter-Offer？

8.3 How to Handle a Counter-Offer

9 Order Confirmation

9.1 Introduction

9.2 Proforma Invoice

9.3 Purchase Order

10 Business Contract

10.1 Introduction

10.2 Contract Set-up

10.3 Contract Language

10.4 Sign and Counter-Sign

10.5 Specimen Contracts

11 Payment

11.1 Introduction

11.2 Payment Terms

11.3 Means of Payment

11.4 Performance Bond

12 Commodity Inspection

12.1 Introduction

12.2 The Role of Inspection

12.3 Inspection Agency

12.4 Time and Place for Inspection

12.5 Inspection Certificates

13 Shipping

13.1 Introduction

13.2 International Express

13.3 Air Shipping

13.4 Ocean Shipping

13.5 Railway Shipping

13.6 Land Shipping

13.7 Freight Charge

13.8 Shipping Marks

14 Insurance

14.1 Introduction

14.2 Insurance Charge Calculation

14.3 Insurance Coverage

15 Claim

15.1 Introduction

15.2 What Is a Claim？

15.3 Structure of a Claim

15.4 Principles of Lodging a Claim

Part Ⅳ Practical Business Writings

16 Business Memo

16.1 Introduction

16.2 What Is a Memo？

16.3 Structure of a Bussiness Memo

17 Business Notice

17.1 Introduction

17.2 How to Write a Notice

18 Business Report

Appendices

Appendix 1 Customary Expressions for Job Titles

Appendix 2 Words and Expressions Used for Packing

Appendix 3 Uniform Customs＆Practice for Documentary Credits

Appendix 4 Abbreviations in Business English

Bibliography