内容简介
Module One Services Before Exhibitions
Unit 1 Introducing Convention&Exhibition Industry会展产业介绍
Unit 2 Exhibition Planning展会策划
Unit 3 Exhibition Marketing展会营销
Unit 4 Exhibition Invitation展会邀请
Unit 5 Attending the Exhibition参加展会
Unit 6 Booth Design&Decoration展台设计与装饰
Module Two Services During Exhibitions
Unit 7 Receiving Clients接待客户
Unit 8 Sales Presentation销售演示
Unit 9 Negotiating Business商务谈判
Unit 10 Signing a Contract签订合同
Module Three Services after Exhibitions
Unit 11 Following-up Business跟进业务
Unit 12 Analyzing Exhibition Results展会成效分析
Module Four Preparation for Conferences
Unit 13 Booking a Meeting会议预订
Unit 14 Conference Preparation会议准备
Module Five Meeting Operation
Unit 15 Opening and Closing Ceremony开幕式和闭幕式
Unit 16 Reception and Registration会议接待与登记
Unit 17 Meeting Equipments会议设备
Unit 18 Touring after the Meeting会后观光
Appendices
Appendix 1 国际主要会展组织
Appendix 2 国际展会常见英文专业术语
Appendix 3 国际展览相关网站
References