Chapter One Introduction

1.1 Rationale for the Study

1.2 Objectives of the Study

1.3 Methodology of the Study

1.4 Scope and Layout of the Study

Chapter Two Literature Review

2.1 Opposing Attitudes toward Metaphor in History

2.2 Locating Metaphor

2.2.1 Rhetorical Study of Metaphor

2.2.2 Semantic Study of Metaphor

2.2.3 Multidisciplinary Study of Metaphor

2.2.4 Summary

2.3 Overview of the Researches on Metaphor's Effectiveness and Some Related Topics

2.3.1 Researches on Metaphor's Effectiveness in General

2.3.2 Researches on Metaphor's Functions in Linguistic Communication

2.3.3 Summary

Chapter Three Theoretical Preliminaries

3.1 Linguistic and Conceptual Metaphors

3.2 Conventional and Novel Metaphors

3.3 Origin of Novel Metaphors

3.4 Paraphrasability of Novel Metaphors

Chapter Four Novel Metaphors'Effectiveness in General Terms—A Pragmatic Account

4.1 Introduction of Leech's Framework and the Expressivity Principle

4.2 Effectiveness of Novel Metaphors

4.2.1 Efficiency in Message Encoding and Decoding

4.2.2 Effects Gained in Linguistic Communication

4.3 Summary

Chapter Five Novel Metaphors'Codec Effectiveness—A Pragmatic Account

5.1 A Pragmatic Account

5.1.1 Application of the Expressivity Principle

5.1.2 Revision of the Expressivity Principle（Sub-maxim 1 of the“Metaphor Maxim”）

5.2 Mechanism for Novel Metaphors'Codec Effectiveness

5.3 A Paradox

5.4 Application of Novel Metaphors'Codec Effectiveness

5.4.1 Pedagogic Value

5.4.2 Value in Other Areas

5.5 Summary

Chapter Six Novel Metaphors'Aesthetic Effectiveness—A Pragma-psychological Account

6.1 A Pragmatic Account—Sub-maxim 2 of the“Metaphor Maxim”

6.2 Mechanism for Novel Metaphors'Aesthetic Effectiveness

6.2.1 A Pragmatic Perspective—Poetic Effect

6.2.2 A Psychological Perspective

6.3 Application of Novel Metaphors'Aesthetic Effectiveness

6.4 Summary

Chapter Seven Novel Metaphors'Affective Effectiveness—A Pragma-psychological Account

7.1 A Pragmatic Account—Sub-maxim 3 of the“Metaphor Maxim”

7.2 A Psychological Account

7.2.1 Affect

7.2.2 Novel Metaphors'Affective Effectiveness

7.2.3 Mechanism for Novel Metaphors'Affective Effectiveness

7.3 Application of Novel Metaphors'Affective Effectiveness

7.4 Summary

Chapter Eight Novel Metaphors'Interpersonal Effectiveness—A Pragmatic Account

8.1 A Pragmatic Account

8.1.1 A Brief Introduction of Leech's Interpersonal Rhetoric

8.1.2 Application of the Politeness Principle within the Interpersonal Rhetoric

8.1.3 Revision of the Interpersonal Rhetoric

8.2 Mechanism for Novel Metaphors'Interpersonal Effectiveness and Its Application

8.2.1 Mechanism for Novel Metaphors'Interpersonal Effectiveness

8.2.2 Application of Novel Metaphors'Interpersonal Effectiveness

8.3 Summary

Chapter Nine Conclusion

9.1 Summary of the Study

9.2 Implications of the Study

9.3 Limitations of the Study and Suggestions for Further Study

References