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《当代商务英语综合教程 4 学生用书》_陈雪翎主编_13485215_9787561774489

【书名】:《当代商务英语综合教程 4 学生用书》
【作者】:陈雪翎主编
【出版社】:上海:华东师范大学出版社
【时间】:2010
【页数】:214
【ISBN】:9787561774489
【SS码】:13485215

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内容简介

Unit 1

Text A The Perfect Picture

Language in Use

Text B Microsoft Seeks to Buy Yahoo!and Take Down Google

Unit 2

Text A Magazines

Language in Use

Text B How Can You Survive Parties?

Unit 3

Text A Business Travelers

Language in Use

Text B Do You Know Where Your Brand Is?

Unit 4

Text A Influencing Bosses and Making Friends

Language in Use

Text B Boeing vs Airbus:This Time It's War

Unit 5

Text A Hands-on Help

Language in Use

Text B Risky Business

Unit 6

Text A Virtual-Relationship Oddities

Language in Use

Text B How to Raise Business Finance

Unit 7

Text A Action Will Be Taken

Language in Use

Text B A Tangle of Tapes

Unit 8

Text A What Are Organisational Myths?

Language in Use

Text B Coping With Catastrophe

Unit 9

Text A How Markets Move Space

Language in Use

Text B Dealing With Difficult Employees

Unit 10

Text A Against the Odds

Language in Use

Text B Young Dreams

Unit 11

Text A McDonald's 24/7

Language in Use

Text B Sales Management

Unit 12

Text A Choose Optimism

Language in Use

Text B Understanding Hostile Customers

Unit 13

Text A Reading to Make Us Glad

Language in Use

Text B Twenty More UPS Retail Stores to Offer Logistics Services to Businesses

Unit 14

Text A Waking Up

Language in Use

Text B The Nike Transnational Social Movement

Appendix Selected Readings英语名篇选读

Glossary


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