A Research on Distributor's Fairness and Satisfaction Perception of Supplier's Product-harm Crisis Wang Xiaoyu

The Effect of Language Abstraction in Online Reviews on Consumers'Brand Attitude and Buying Intention:An Empirical Research Based on the Linguistic Category Model（LCM） Yuan Bing,Huang Jing,Zeng Yifan

Pre-purchase Research Behaviors，Leading Climate Index and Demand Forecasting Based on Internet Search Data:The Case of Automobile Industry in China Feng Ming，Liu Chur

Service Recovery:Is Choosing Timing to Recover Needed While Catering to Her or His Likes? Tang Xiaofei,Zhong Shuai,Jia Jianmin

A Research on the Mechanism of Guilt Appeals Advertisement:Based on Grounded Theory Fei Xianzheng,Yang Hui,You Yanfen

A Research on the Consumers'Responses to the Company Donation Behavior:The Influences of Type of Donation，Type of Cause and Company Reputation Level Zhu Yimin

The Impact of Consumer Animosity on Adolescent Consumers'Purchase Intension of Domestic Brands Fan Xiaowen,Shi Bing,Wang Haizhong,He Liu,Liu Wumei

How Partitioned Pricing Influences the Expected Value of Experienced Services:A Perspective of Perceived Heterogeneity Wei Xia

The Study of Internal Mechanism of"Loss-to-win-back"Customer Retention Willingness Based on Attribution Theory—From Hotel Service Industry's Empirical Study Li Hui,Li Jingqiang,Qi Qi