Unit 1 Job Interview

Part Ⅰ Business Reading

Text A Tips for Acing a Job Interview

Text B Bad Job Interviews：What Went Wrong？

Part Ⅱ Business Listening and Speaking

Video One：Interview

Video Two：Answering“Tell me about yourself”in a Job Interview

Video Three：A Funny Interview

Part Ⅲ Business Translation

Business English Translation

Part Ⅳ Business Writing

Unit 2 Business Etiquette

Part Ⅰ Business Reading

Text A Business Etiquette for Corporate Events

Text B How to Master Business Etiquette in New Zealand

Part Ⅱ Business Listening and Speaking

Video One：HSBC Funny Ads on Cultural Differences

Video Two：Business Etiquette and Manners：First Impression and Handshakes

Video Three：Business Etiquette and Manners in Name Tags，Phone Calls，Wi-Fi and Elevator Utilization

Part Ⅲ Business Translation

Business Card

Part Ⅳ Business Writing

Unit 3 Business Travel

Part Ⅰ Business Reading

Text A How to Organize a Travel Itinerary

Text B International Business Travel—Dos and Don’ts

Part Ⅱ Business Listening and Speaking

Video One：How to Behave Appropriately on a Business Trip

Video Two：How to Pack for a Short Business Trip

Video Three：Planning a Business Trip

Part Ⅲ Business Translation

Trademark

Part Ⅳ Business Writing

Unit 4 Business Meeting

Part Ⅰ Business Reading

Text A How to Write an Agenda for a Meeting

Text B Running Business Meetings

PartⅡ Business Listening and Speaking

Vide One：Business Meeting

Video Two：How to Start a Meeting Effectively

Video Three：Coming up with a Solution

Part Ⅲ Business Translation

Company Profile

Part Ⅳ Business Writing

Unit 5 Product and Company Presentation

Part Ⅰ Business Reading

Text A How to Create a Powerful Sales Presentation

Text B The Perfect Presentation：Materials

Part Ⅱ Business Listening and Speaking

Video One：Presentation—Good and Bad Examples

Video Two：Make a Presentation Like Steve Jobs

Video Three：How to Speak So That People Want to Listen

Part Ⅲ Business Translation

Product Instruction

Part Ⅳ Business Writing

Unit 6 Sales and Marketing

Part Ⅰ Business Reading

Text A What Is the Difference Between Marketing and Sales？

Text B Powerful Content Marketing Stories

Part Ⅱ Business Listening and Speaking

Video One：InTouch Advertisement

Video Two：Social Media Marketing

Video Three：Secrets from the Science of Persuasion

Part Ⅲ Business Translation

Business Letter

Part Ⅳ Business Writing

Unit 7 Business Negotiation

Part Ⅰ Business Reading

Text A How to Negotiate a Job Offer

Text B How to Know When You Should Walk Away from a Negotiation

Part Ⅱ Business Listening and Speaking

Video One：A Negotiation in the Movie Erin Brockovich

Video Two：A Business Negotiation （Ⅰ）

Video Three：A Business Negotiation （Ⅱ）

Part Ⅲ Business Translation

Business Advertisement

Part Ⅳ Business Writing

Unit 8 Business Culture

Part Ⅰ Business Reading

Text A Culture Is a Firing Offense

Text B Doing Business in Canada

Part Ⅱ Business Listening and Speaking

Video One：Difference of Business Cultures

Video Two：Cultural Differences in Business （Japan and France）

Video Three：Cultural Difference in Business

Part Ⅲ Business Translation

Business Contract

Part Ⅳ Business Writing

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