Unit1 Economics经济学

TextA The World Economy on the Edge

TestB 1．Calming the Waters

2．The Chemistry of Growth

Unit2 Marketing市场营销

TextA Keeping Cool in China

TextB The Long Drive into the Middle Kingdom

Unit3 Investment投资

TextA The New Land of Opportunity

TextB China s Overseas Investment

TextA The Balance of International Payments

Unit4 Business Financing商业融资

TextB The Joint International Venture

Unit5 Management管理

TextA A Basic Description of Managerial Work

TextB The Japanese Approach to Business

Unit6 Banking银行业务

TextA A Healthy Shakeout

TextB Swiss Banking Secrecy

Unit7 The Futures Market期货市场

TextA Futures

TextB Fledging Futures Market Should Take Steps Towards World Stage

TextA Winning the Service Game

TextB The Service Encounter

TextA Stock

Unit9 Stock股票

TextB US Stock Exchanges

Unit10 Pricing定价

TextA Pricing Objectives and Strategies

TextB Poor Performance of Retail during Christmas Season：A Case for Changing Price Promotions

Unit11 Human Resources人力资源

TextA 1．Trained to Stay-How HSBC holds onto Staff

2．Guaranteed to Work-MARK McCORMACK s Success Secret

TextB 1．How to Find the Work You Love

2．Surviving Job Crashes

Unit12 Public Relations公共关系

TextA The Workings of Marketing Public Relations

TextB Tylenol Crisis：1996

TextA Welcome to the Wired World

Unit13 Business and Technology商业与科技

TextB Space Race

Unit14 Business Law商业法

TextA Business Law：Contract and Agency

TextB Business Law：Commercial Transaction and Bankruptcy

Unit15 International Business Co-operation国际商业合作

TextA Global Financial Centers

TextB Economic Integration and Cooperation：Ford in Europe

Unit16 Government and Trade政府与贸易

TextA Export Boosters

TextB Europe s Single Market

KEY TO THE EXERCISES

INDEX